Manager, Digital Marketing
This is a hybrid role which can be based in our Rosemont / Chicago office. Candidate must reside in the Chicagoland area to be considered for this position.
JOB SUMMARY : Reporting to the Director of Marketing, the Manager, Digital Marketing is a key member of the Marketing team and is responsible for the development and implementation of the digital marketing plan across all channels.
The Manager, Digital Marketing will develop best-in-class social media, email, and paid media campaigns utilizing a large toolkit of best practices while staying current on emerging digital technologies and trends.
They will work closely with other members of the Marketing team, Creative Services, Communications, Digital Strategy, and IT to develop, integrate, and measure digital marketing initiatives in support of the Society of Actuaries’ strategic objectives.
ESSENTIAL FUNCTIONS :
Develop digital marketing strategy and optimize key tactics including email marketing, social media, paid search / SEM, and paid media campaigns.
Monitor and optimize reach, engagement, and conversions using leading-edge testing and analytical methods.
Responsible for the quality assurance and deployment of all emails. Coordinate the schedule and cadence of emails to ensure appropriate frequency among audiences.
Coordinate efforts of marketing and communications staff and cross-functional partners.
Develop paid social media plan to boost posts and deliver social objectives. Develop and execute social media influencer strategy to target key influencers and amplify reach and awareness.
Develop and maintain a comprehensive marketing scorecard with KPIs across all channels. Track and report on KPI progress, with continuous testing to optimize results.
Along with IT and Finance, manage vendor contracts, negotiations, renewals of software and licenses for martech tools.
Travel to select conferences and events to represent the organization as needed.
EDUCATION AND EXPERIENCE REQUIRED (an equivalent amount of training, education and experience will be considered)
KNOWLEDGE, SKILLS, AND ABILITIES including competencies that may be representative but not all inclusive of those commonly associated with this position.
WORK ENVIRONMENT (environmental and atmospheric conditions commonly associated with the performance of the functions of this job).
SUPERVISORY RESPONSIBILITIES AND COORDINATION required to perform the functions of this job.
This position includes the direct supervision and management of a Digital Marketing Specialist.
EQUIPMENT USED TO PERFORM THE JOB ( may be representative but not all inclusive of those commonly associated with this position.
PHYSICAL ABILITIES that are commonly associated with the performance of the functions of this job, with or without reasonable accommodation.
Must be able to self-ambulate.
The SOA will provide equal opportunity to all employees and applicants for employment regardless of actual or perceived race, color, religion, age, sex, pregnancy, national origin, ancestry, disability (mental or physical), genetic information, military or veteran status, marital status, order of protection status, gender identity, sexual orientation or any other category protected by applicable law.
formulation and application of human resource policies and rules; facility and service accessibility; and discipline and termination.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position.
Employees may be required to follow other job-related instructions and to perform other job-related duties as requested, subject to all applicable state and federal laws.
Certain job functions described herein may be subject to possible modification in accordance with applicable state and federal laws.
PI229598997
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