SmartTalent Hiring for Director of Strategic Market Development Job at Frisco, TX Full Time

SmartHire is seeking to hire a Director of Strategic Market Development for a client who is a leading Manufacturer and Supplier in their field in North America. This is an Onsite role located in Frisco, TX and will require 50% travel the first year. This is a Direct Hire position and requires someone who has a minimum of 10 years in an executive marketing position, B2B marketing/sales, experience selling to designers, architects and similar.

This is a Direct Hire position with a salary around $150k DOE

Benefits includes comprehensive medical and dental coverage, short- and long-term disability benefits, life insurance, paid vacation, paid holidays, 401(K) Retirement Plan with matching company contribution, and profit-sharing program.

Shift: Monday – Friday – Days – hybrid 3 on 2 off

Position Summary:

The Director of Strategic Market Development is a key member of the marketing team in support of building and leading an industry-leading market and customer experience. The primary objective of this position is to expand our market share and the overall market through a combination of targeted market development programs and demand generation strategies. This role requires someone to build relationships with architects and designers and be passionate about the product and sustainability

Key Responsibilities and Duties:

• Expand the value of product with customers, consumers and the general public in North America, Europe and Asia
• Create and implement strategies to increase the awareness and engagement of product with Architects, Designers, Universities, Social Influencers, Target Industries, Media and more
• Utilize digital and traditional marketing tools to communicate to customers and consumers through thought leadership, corporate and industry storytelling and targeted messaging
• Lead and manage the Sustainability strategy and messaging plan
• Support the development of new sales and communication channels
• Coordinate with the Creative, Digital Marketing, and Data Analytic teams to build Content and Digital Media campaigns to drive user engagement
• Monitor and report on “Market” information and trends

Basic Qualifications:

• A bachelor’s degree in business administration with a concentration in marketing, communications, or related discipline.
• 10 – 15 years of a Sales/Marketing Leadership position
• Experience building relationships with architects, designers and similar

Preferred Qualifications:

• Proven success in developing and executing effective digital marketing campaigns.
• Ability to deliver creative content ideas and influencer programs.
• Experience in B2B product marketing working with a leading raw material manufacturer.
• Ability to work in a fast-paced environment managing a customer focused marketing budget.
• Strong written and oral communication skills
• Effective understanding of how sales and marketing work congruently as a team.
• Technical proficiency with Microsoft Office, Adobe Creative Suite, and other marketing related applications.
• MBA is a plus

SmartTalent is an Equal Opportunity Employer

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