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JOB DESCRIPTION
JOB TITLE: Marketing Analyst
JOB CODE: 872
EEO CLASS: 2
SALARY GRADE:
DEPARTMENT: Marketing
REPORTS TO: Director of Direct Marketing
SUPERVISORY RESPONSIBILITY: N/A
# DIRECT REPORTS: N/A
SUMMARY DESCRIPTION:
Purpose and function of job.
The Marketing Analyst is responsible for performing and presenting complex analyses and reporting on marketing promotions and campaigns. This position provides a high level of support to senior management by ensuring marketing strategies and database marketing goals are achieved through timely and accurate analytics and reporting.
ESSENTIAL JOB FUNCTIONS/DUTIES:
List duties in order of time spent or importance. Essential duties and tasks that must be performed with or without reasonable accommodation.
- Responsible for the ongoing development and maintenance of advanced analyses and models, including but not limited to the areas of marketing promotions, player database performance, player development, entertainment and financial reporting and analysis.
- Runs, interprets, and shares data and performance results with all levels of the organization; this may include standardized reports on a daily, weekly, and monthly basis.
- Prepares and executes matrices and ad-hoc analyses as needed to support marketing campaign executions.
- Effectively communicates operating results to department managers, directors, and executive team.
- Identifies needed reporting, assembles, or directs the assembly of reports and distributes such information.
- Supports the Marketing department in strategic reviews and other operational/departmental meetings as necessary.
- Leads and manages multiple projects simultaneously and setting priorities to ensure timely completion.
- Possesses and maintains a thorough understanding of our Casino Management System and related database report writing software.
- Provides timely, relevant, and accurate analysis of operational and business data.
- Communicates effectively with all levels of the operation.
- Proactively identifies issues and concerns to management.
- Performs other duties as assigned.
JOB SPECIFICATIONS:
Education, experience, skills required, equipment used.
- Must be 21 years of age or older.
- Bachelor’s degree program in finance, business or accounting is required.
- 18 months of work or educational experience conducting detailed statistical or data analysis required.
- Practical Application of analytical capability required.
- Tableu experience preferred.
- Availability to work on-site, no remote access available.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Proficient with Microsoft Office Suite or related software; and SQL Server Management Studio/Query tools required.
CERTIFICATION REQUIREMENTS:
Is this position responsible for selling, serving, or distributing alcoholic beverages or do they have comp authority? No
Gaming License Required? Yes, Wilton Rancheria Gaming Commission
Other Certifications? N/A
Note: This list of duties and responsibilities is not intended to be all-inclusive. It may be expanded to include other duties and responsibilities that management may deem necessary from time to time.
The Company is committed to achieving full equal opportunity without discrimination based on race, religion, color, sex, national origin, politics, marital status, physical disability, age or sexual orientation or any other status protected by law. We welcome the strength of diversity in our workforce.
