SciShield Hiring for VP Marketing at Boston, Massachusetts, United States Full Time

About SciShield

SciShield is a fast-growing SaaS platform for managing safety and compliance in scientific laboratories. Our customers include over a third of top-tier academic research centers, top-20 pharmaceuticals, biotechnology, research incubators, government, and hospitals.

At SciShield, we reduce the burden on scientists worldwide while increasing safety, regulatory compliance, and operational efficiency in their organizations through our modular enterprise software solutions.

Overview

SciShield is seeking a Vice President of Marketing to develop our marketing strategy and execute marketing campaigns that drive brand awareness and engagement, customer acquisition, and revenue growth.

Reporting directly to the CEO, you will work closely with the senior leadership team to align marketing strategies with overall business objectives and help shape SciShield’s future direction.

As we scale, this is an integral role in driving revenue growth for the company. You will be responsible for creating a scalable demand generation strategy and oversee all our demand generation and fulfillment channels, such as SEO / PPC, social media, marketing automation, website, etc.

As our Marketing leader, you will be the expert on marketing strategies and tactics that drive revenue while also creating a unique and consistent brand message.

You will coach, mentor, lead, and work alongside our existing marketing team and foster a culture of collaboration. The ideal candidate enjoys working in a fast-paced environment, understands the pains of scientific laboratory environments, and has a proven track record of leading high-performance teams that work seamlessly with Sales.

Your prior experience in research or marketing to laboratories / EHS will be important in shaping our marketing strategy to scientific labs.

To be successful, you will bring a combination of a strategic mindset and hands on execution.

The role will be responsible for the following primary outcomes :

Differentiate the company. Understand the market, the ICP, and position the company in the market with a differentiated message.

Bring the brand personality to life.

• Generate demand. Drive quality sales opportunities by increasing pipeline, in line with company budgets. The pipeline will originate from a variety of sources and media, including digital marketing, events, partner marketing, and customer marketing.
• Customer marketing. Build and implement customer marketing programs to generate pipeline from the install base and support Customer Success.
• Enable sales. Operate arm in arm with the sales team to ensure they are resourced with the necessary materials to enable them to source and close business effectively.

Responsibilities

• Create and implement comprehensive marketing strategies and plans that align with SciShield’s brand, goals, and sales growth objectives.
• Inspire and empower a high-performing marketing team as their leader, driving them to achieve exceptional results.
• Execute a strategy to build, grow, track, and improve the Demand Generation effort with the goal of growing marketing sourced pipeline and revenue.
• Revitalize our brand identity and raise our brand awareness.
• Own and evolve the company narrative and messaging to better resonate with thought leaders, buyers, and end users at every touchpoint
• Implement and execute inbound / outbound campaigns for digital and offline channels : PPC, SEO, Display, Social, Chat, Webinars, Review Sites, SMS / email nurture streams, website properties.
• Lead the development of compelling and impactful creative content, ensuring brand consistency and resonance with our ICP.
• Lead and manage Marketing Operations, including demand gen technology, roadmap, data infrastructure, tools, reporting, and dashboards.
• Continually test and optimize : From A / B and content placements to optimizing lead gen form flows, you will drive the strategy, infrastructure, and processes for website testing and conversion optimization.
• Drive the web analytics reporting agenda, defining tools, key performance metrics, and socialization of performance. Continuously set goals, track metrics, and conversion rates with an optimization frame-of-mind.
• Manage a network of agencies and freelancers to execute on marketing initiatives.
• Support customer success to reduce churn and increase client LTV.

Qualifications

10+ years of enterprise marketing experience, with at least 5 years of B2B demand generation and lead generation marketing.

Experience should include oversight of a demand generation function across online and offline channels, with demonstrated, significant & measurable results (Acquisition, CAC, LTV).

• 4+ years of experience leading and managing a small team of direct reports. Track record of success in hiring, managing & developing talent to be a high-performing team.
• 3+ years of experience in marketing to laboratory science.
• Must be driven by “making the number” and a strong affinity for sales team success.
• Proficient in HubSpot.
• Strong analytical skills with the ability to make decisions grounded in data and metrics.
• Excellent strategic thinking, influence, and leadership skills.
• Exceptional communication and project management skills.
• Strategic mindset, ability to tell a great story, and the ability to draw key insights from analytics to make key business decisions.
• Strong facilitation and influencing skills necessary to drive and lead cross-functional initiatives and to be effective in a matrixed and fast-moving environment.
• Proven proficiency in Microsoft Office suite with advanced Excel competency (V Look Up, Pivot Table, Macros etc.)
• Bachelor’s degree in marketing, business, or a related field

Why You Should Join Our Team

You will be doing meaningful work, that will have a substantial impact on the growth and success of SciShield and our customers.

We are passionate and proud of what we achieve every day.

Our culture is built around our team. We are highly collaborative, hard-working, helpful, don’t take ourselves too seriously and have lots of fun.

We genuinely care about each other and have built lasting friendships.

We offer a comprehensive compensation and benefits package (including 401k match), fair-use time off program, life balance & flexibility.

Location

Semi-Remote in Boston, MA