The Position
Marketing Manager, Customer Marketing
The Opportunity :
Point of Care Customer Marketing is seeking an innovative Marketing Manager to join our growing team. We are seeking an experienced marketing professional with a passion for strategy development and execution to drive customer demand and growth.
In this role, you will be responsible for the development and tactical execution of a customer marketing strategy, which may include a focus on account based experience / marketing (ABX / ABM), content and channel strategy, distribution marketing strategy and customer engagement.
This individual will provide leadership and partner with sales, product marketing, MSA, Access & Government Affairs, Communications and internal stakeholders in order to elevate demand generation efforts and target audience reach through customer-centric and multi-channel marketing tactics.
Job Facts :
Define and create the customer marketing strategy and plan for aspects of the POC customer marketing strategic focus areas :
Identify areas to drive incremental demand and growth.
Who You Are :
Relocation benefits are not available for this position.
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-focused healthcare groups.
Our success is built on innovation, curiosity and diversity.
As a global leader in healthcare, Roche Diagnostics offers a broad portfolio of products, tools and services that help in the prevention, diagnosis and management of diseases like HPV, HIV, hepatitis and diabetes as well as other medical conditions, such as fertility and blood coagulation.
These products and services are used by researchers, physicians, patients, hospitals and laboratories worldwide to help improve people’s lives.
Roche is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity / expression, national origin / ancestry, age, mental / physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.
If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.
Job Description Claims Customer Service Representative – Buffalo, NY Salary: $20.15 per hour/$40,602 annually Salary with a Bachelor’s Degree: $22.15...
Apply For This Jobbr{display:none;}.css-58vpdc ul > li{margin-left:0;}.css-58vpdc li{padding:0;}]]> Job Number: 13520 Salary: $60K-$75K DOE Industry: Legal What Matters Most: 3+ years’ experience in...
Apply For This JobThe Senior Staff Accountant will work with the Senior Vice President of Operations to support the accounting functions of the...
Apply For This JobProgram Manager, Deans for Impact Location: Fully Remote, US About Deans for Impact Every child deserves a well-prepared teacher. At...
Apply For This JobAn entirely virtual public accounting firm, experiencing sizable growth, is seeking a Remote Accounting/Onboarding Manager. If you have a proven...
Apply For This JobAbout Us:Based in Johnstown Pennsylvania; Everything Ice Inc. is an ice rink design, manufacturer and install contractor and site development...
Apply For This Job