SENIORITY LEVEL: Senior Level
FUNCTION: Marketing – Brands
LOCATION: Winston Salem, NC
ROLE POSITIONING AND OBJECTIVES
Reports to
Vice President – Brand Marketing, Newport
Number of Direct Reports
1
Core Relationships
Internal – Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations
External – Third Party Agencies
Geographic Scope
DRBU
Travel Required
25 – 50%
WHAT YOU WILL BE ACCOUNTABLE FOR
Develop & execute the brand marketing strategy the role is responsible for
Drive and deliver all brand commercial objectives
Manage & ensure efficient & effective pricing mechanics across the brand’s various markets
Lead operational plan development to drive brand goals that is inclusive of a consumer marketing plan that resonate with the brand’s Adult Tobacco Consumers (ATCs)
Deliver the brand performance – Grow the consumer base, drive revenue, win share and maximize profit
Manage & inspire team members to achieve the brand objectives/KPIs
Collaborate with a broad, cross-functional team- Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, R&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs
CAN THIS BE YOUR FUTURE ROLE?
Do you possess strategic thinking ability and creative talent to generate breakthrough ideas
Do you have the ability to deal with ambiguity while achieving key milestones
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Bachelor’s Degree required
10 + years relevant corporate marketing experience
Proven expertise in marketing management fundamentals
Demonstrated track record of successful, innovative problem solving and leadership that resulted in market share gains and/or business improvement
Track record of innovation within marketing & communications: a strategic leader who takes initiative and ownership
Functional Area expertise and working understanding of the marketing process
Deep understanding of pricing in tobacco or other relevant category
Proven ability to passionately lead and motivate a high performing marketing team to achieve superior performance
Proven ability to successfully drive P&L objectives across a very large scope of business
BENEFICIAL
Graduate Degree (MBA) preferred
Experience in sales/trade/distribution preferred
Strong brand affinity a plus
WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP
At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
Reynolds American certified as Great Place to Work
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.
Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
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