REI Hiring for Manager of Brand Experience, Local Marketing Job at Issaquah, WA Full Time

Please visit the Covid-19 Hiring Updates before applying

REI is committed to becoming a fully inclusive, antiracist, multicultural organization. To fulfill our brand promise of enabling a life well-lived outside for everyone, we are seeking candidates who demonstrate shared values of diversity, equity, inclusion, and antiracism.

The Manager of Brand Experience is responsible for the planning, delivery, and measurement of highly customizable experiential & community marketing programs that drive awareness of REI brand values with diverse groups of people who love getting outside. This work supports the field marketing teams who fulfill REI Co-op’s commitment to building community in a more equitable outdoors through event activations, stewardship projects, and partnering with local clubs and nonprofits.

Leading a small team of headquarters-based marketers across channels & planning, the person in this role is a deeply collaborative leader with a proven track record of developing intake processes that define the scope and drive the success of annual plans in virtually every area of the business. Working closely with strategic partnerships, paid media, social, creative, and retail teams, this role puts it all together to imagine incredible experiences that deliver clear positioning of brand values to customers in local markets.

Reporting to the Senior Manager of Local Marketing, the person in this role will also be responsible for developing advanced analytics of experiential programs and providing marketing expertise for the Local Marketing team. This will include the procurement of external agency resources that augment capabilities and keep us on the cutting edge of media, data analysis, reporting, video & event production, web design, and digital technology.

We are a member-driven co-op who believes that a life outdoors is a life well lived, and we strive to become a fully anti-racist, multi-cultural organization. Every bit of the work we do is to connect our stores, customers, and community partners to these ideas and help create a sustainable future for this planet. If this resonates with you, we would love to talk to you about joining our team!

• Leads a team that specializes in marketing & channel planning, project management & execution.
• Develops customizable marketing programs that support local field teams and connect with local customers.
• Integrates local marketing programs with an annual marketing calendar and larger brand narrative campaigns.
• Collaborates with cross-divisional marketing resources and external agencies
• Directly manage vendors to ensure cost efficiencies
• Expertise in Brand Identity and Image (brand guidelines, art direction coordination, project intake and communication, retail tools, publications & marketing collaterals…)
• Familiarity with market research, consumer target, and trends analysis
• Develops scaled efficiencies and processes across brand engagement including multi-media, events, partnerships, grand openings, product & experiences (outdoor nature classes), stewardship & impact, creative and digital teams
• Strong working knowledge of experiential field programs and can create processes that will support the execution of their work.
• Plans and executes programs and collaborates to develop best practices with key partners across the coop.
• Works directly with the Sr. Manager to ensure that each program is on strategy, on time, and within budget.
• Manages multi-million-dollar budget and creates accurate forecasts.
• Is the center of brand marketing expertise and specialization for our team.
• Oversees marketing communications for new store openings programs
• Adapts communication styles to work effectively with all levels, both in-person and in remote working environments

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