PNC Financial Services Group Hiring for Senior Marketing Specialist – WorkPlace Banking Job at Montgomery, AL Full Time

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a(n) [position title] within PNC’s [name of division] organization, you will be based in [city/state location of position].

Job Profile

Position Overview

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

This is a remote position within one of the following markets: Pittsburgh, PA., Cleveland, OH., Philadelphia, PA., Downers Grove, IL, Birmingham, AL, or Houston, TX. Surrounding markets may be considered. In person activities may occur periodically based on business need.

As a Senior Marketing Specialist within PNC’s Marketing Centers of Excellence (COE) team, you will support WorkPlace Banking B2B and B2C marketing. PNC WorkPlace Banking, part of PNC Organizational Financial Wellness, provides organizations with the ability to offer their employees personalized product guidance, financial education, and special banking offers. You will work closely with the MCOE team, external agencies, Marketing Strategy, and business partners to execute various marketing initiatives across both digital and traditional outlets.

We are looking for an individual who has a solid comprehension of marketing strategies, 2+ years entry level marketing experience and a desire to grow their career in marketing. The ideal candidate will have strong project management, communication and partnership skills, and the confidence to coordinate multiple tasks at a time with internal business partners, creative teams, and agencies. The candidate should be a self-starter who is very detail oriented, shows initiative and can lead with influence.

Specifically, in this role, you will be responsible for:
 Providing executional marketing support for assigned business and marketing strategy partners. Channel support will primarily focus on sales/branch support collateral, email, direct mail, video development, and pnc.com marketing.

 Independently acting as a liaison to advertising agencies, third parties, and internal business partners to establish objectives, coordinate development and execute marketing plans.

 Executing all marketing initiatives within the PNC Brand guidelines and standards.

 Learning Marketing Automation System (MAS) and ensuring all marketing materials obtain necessary Customer Advocacy, Legal and Compliance approvals.

 Financial forecasting and managing campaign invoicing to ensure a sound marketing budget.

 Completing the coordination of ad-hoc marketing requests.

Job Description

Independently supervises, manages and assists in the development of aspects of marketing program execution.

Leverages a strong comprehension of Marketing strategies in order to positively inform execution of programs/projects.

Develops and executes more complex Marketing programs/ projects, strategies and activities that may include advertising, sales content and internal communications. Proactively collects and synthesizes data. Assembles trends. Helps identify strategic and tactical implications.

Acts as a liaison to agencies, third parties or internal business partners to coordinate development and execute on their behalf.

Oversees activities including coordination with legal, compliance, invoicing, budget management and process workflows.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

Customer Focused – Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.

Managing Risk – Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework.

Competencies

Business Analytics – Knowledge of technologies, techniques and practices for the evaluation of business performance data; ability to analyze business performance using advanced statistical methods to justify and drive future business planning decisions.

Business Markets – Knowledge of existing and planned markets and market-related initiatives from the perspectives of the competition, the suppliers, the customer base and the regulatory environment; ability to apply this knowledge appropriately to diverse situations.

Decision Making and Critical Thinking – Understanding of the issues related to the decision-making process; ability to analyze situations fully and accurately, and reach productive decisions.

Effective Communications – Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Marketing Function – Knowledge of the major responsibilities, accountabilities, and organization of the marketing function or department; ability to execute effective marketing plans and strategies.

Marketing Strategy and Positioning – Knowledge of and ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.

Marketing Systems – Knowledge of and ability to utilize an organization’s marketing information systems.

Products and Services – Knowledge of major products and services and product and service groups; ability to apply this knowledge appropriately to diverse situations.

Project Management – Ability to plan, organize, monitor, and control projects, ensuring efficient utilization of technical and administrative resources, to achieve project objectives.

Work Experience

Roles at this level typically require a university / college degree, with 2+ years of relevant professional experience. In lieu of a degree, a comparable combination of education and experience (including military service) may be considered.

Education

Bachelors

Additional Job Description

Benefits

PNC offers employees a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include medical/prescription drug coverage (with a Health Savings Account feature); dental and vision options; employee and spouse/child life insurance; short- and long-term disability protection; maternity and parental leave; paid holidays, vacation days and occasional absence time; 401(k), pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption assistance; educational assistance and a robust wellness program with financial incentives. To learn more about these and other programs, including benefits for part-time employees, visit pncbenefits.com > New to PNC.

Disability Accommodations Statement:
The PNC workplace is inclusive and supportive of individual needs. If you have a physical or other impairment that might require an accommodation, including technical assistance with the PNC Careers website or submission process, please call 877-968-7762 and select Option 4: Recruiting or contact us via email at [email protected].

The Human Resources Service Center hours of operation are Monday – Friday 9:00 AM to 5:00 PM ET.

Equal Employment Opportunity (EEO):
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

California Residents

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