Peoplr Hiring for Digital Marketing Specialist at East Lansing, MI, us Full Time

Job Description

This is a remote position.

Digital Marketing Specialist

Are you a savvy digital marketing professional who enjoys collaborating with peers and letting your creativity shine? Would you like your next career move to allow you to continue to hone your craft while taking the company’s marketing campaigns to the next level?

This innovative, trailblazing fintech company is seeking a Digital Marketing Specialist to plan, execute, and manage their digital marketing strategies (website, SEO, SEM, email, and social media).

You will identify, analyze, and measure trends and content to assess performance and optimize audience experience, develop & monitor budgets, and prepare reports on the overall ROIs and KPIs of the digital marketing programs This is a full-time, permanent, fully remote position that can be performed in the Eastern to Mountain time zones within the United States (EST work schedule).

Requirements

Must Haves

• Demonstrated strong, robust digital marketing experience including website management, SEO, SEM, email marketing, and social media
• Expertise with web content management systems including WordPress, HubSpot, Zoho
• Proficiency with CRM management and website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working familiarity with Adobe Creative Suite, HTML, CSS, and JavaScript
• Understanding of the copywriting process and principles
• An analytical mind with a passion for measuring data
• Excellent communication skills with a preference for working collaboratively in a remote environment

Nice-to-Haves

• Higher education in Marketing or Communications
• Background creating copy for websites, email campaigns, social media, etc.

Benefits

Why Work for This Company?

• Supportive, collaborative culture that unites the best financial and tech industry minds to drive client success and provide groundbreaking software solutions
• Opportunity to fully revamp and creatively influence the website and social media revamps
• Market-disrupting company with no direct competitors that is experiencing record-level growth
• Competitive base salary ($80,000-$100,000)
• Bonus program with comprehensive benefits (medical, dental, vision, life & disability, FSA / HSA, and 401(k) with employer match)

Requirements

Must Haves Demonstrated strong, robust digital marketing experience including website management, SEO, SEM, email marketing, and social media Expertise with web content management systems including WordPress, HubSpot, Zoho Proficiency with CRM management and website analytics tools (e.

g., Google Analytics, NetInsight, Omniture, WebTrends Working familiarity with Adobe Creative Suite, HTML, CSS, and JavaScript Understanding of the copywriting process and principles An analytical mind with a passion for measuring data Excellent communication skills with a preference for working collaboratively in a remote environment Nice-to-Haves Higher education in Marketing or Communications Background creating copy for websites, email campaigns, social media, etc.