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Salary: commensurate with experience
Reference: JOB-5300
Reference: JOB-5300
The Business Insights and Analytics (BI&A) Manager/Sr. Manager will work closely with BI&A team members and global/country strategy teams to design and implement research and analytics to address business performance questions, inform product strategy, and support LCM/portfolio planning. Responsibilities include support and management of mainly secondary desk research, opportunity assessments, forecasting support, competitive landscape, and presenting insights to global & country franchise teams and cross-functional teams. This role will play an integral role in supporting key BI&A initiatives in different areas as we prepare for future developments in our pipeline.
Responsibilities include:
- Support the development of market research, secondary analytics, forecasting, and CI initiatives across all that help to inform product launch and growth strategies.
- In collaboration with Global Franchise Teams, develop situation analysis to strengthen our understanding key tumors landscapes and geographies with a focus on environmental factors, HCP treatment expectations, attitudes, beliefs, and perceptions that influence behaviors, as well as patient characteristics and product attributes that drive treatment choice.
- Create foundational market understanding through the development of treatment flow maps, market maps, target product profiles, attribute/benefit testing, opportunity assessments, and market landscape research
- Support and maintain overall market research plans to address brand strategic imperatives, identify appropriate supplier partners, foster strong partnerships in the context of resources, timing, and overall project goals.
- Apply qualitative and quantitative research methodologies to inform key business decisions. Generate analysis plans, report, and present research findings, ultimately translating insights into simple and actionable recommendations. Keep research project continuity and follow up to track business evolution
- Provide insights to inform critical business decisions, support the development of accurate global forecasts, and help identify potential drivers of revenue.
- Drive outstanding and agile execution of global market research and insights generation guiding highest priority development program initiatives, while maintaining strict adherence to company policies and guidelines.
- Presents complex issues in a clear and persuasive manner effectively communicating recommendations to cross-functional teams and brand teams.
- Stay abreast of emerging healthcare & pharmaceutical industry trends and assess their potential impact on our franchise business strategies. Act with speed, agility, and accountability.
- Cultivate meaningful internal and external partnerships, adding value and insights for the organization; being insight driven to uncover important unmet needs.
- Maintain transparency into market research budgets, optimize deployment of resources, identify areas of improvement/productivity, and impact. Also prioritize data spending (current and requested), challenge areas for continuous improvement
Requirements
- Bachelor’s Degree. MBA or other related graduate-level degree is a plus.
- 5 to 7 years of work experience in market research, marketing sciences, strategic consulting, or other analytical work in the biotech/pharmaceutical industries in leadership roles with direct management experience
- Previous experience in oncology/hematology is required
- Track record of delivering actionable insights through successful execution of qualitative and quantitative market research projects, as well as strategic problem-solving skills
- Exceptional ability to manage multiple projects in a fast-moving entrepreneurial environment, with changing priorities and significant time pressures
- Demonstrated proficiency in influencing cross-functional teams and managing successful conflict resolution. Able to gain buy-in and promote shared ownership of projects.
- Strong communication skills (both verbal and written) required. Demonstrated ability to collaborate and work cross-functionally
- Ability to develop and maintain strong team, including external partners, relationships while driving for positive results
- Strength in storytelling, data visualization, and developing effective presentations
- High degree of intellectual curiosity
- Proficiency with all Microsoft applications (Excel, Word, PowerPoint, etc.) and Tableau
Degree/Certification/Licensure
- Advanced degree in General Business, Marketing, Finance, Economics, Market Research, Mathematics, Statistics, Engineering, Operations Research, Social Science, or other Scientific degrees, or related field required
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