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Disney Publishing Worldwide (DPW) is one of the world’s largest publishing brands, igniting imagination through storytelling in ever-inventive ways. As part of the Disney Parks, Experiences and Products segment, DPW and its affiliates through its publishing business bring the magic of The Walt Disney Company’s powerful brands and franchises, including Disney, Pixar, Marvel, Star Wars, ESPN, 20th Century Studios, and National Geographic, to fans everywhere. DPW, through its vertical publishing operations and global licensing structure, creates and publishes best-selling books, comics, magazines, learning and digital interactive storytelling products, audio books, eBooks, and apps. DPW publications and storytelling products are available in more than 70 countries in 45 languages.
The Partner Marketing Manager develops global integrated marketing support strategies and plans for key publishing licensing partners with a focus on digital experiences. You will touch multiple brands and franchises within the Disney, Pixar, Star Wars, Marvel, National Geographic and 20th Century Fox portfolios of publishing, digital products and experiences. Digital Experiences partners span the digital, print, and learning categories across products for kids and adults.
You will report directly to the Senior Manager, Partner Marketing Strategy within Disney Publishing Worldwide and will support key partners in successfully creating and implementing go-to-market plans that build brand awareness, engage consumers, and drive conversions.
In this role, you will:
- Manage a portfolio of partners/products, overseeing the success of their new releases / go-to-market plans.
- Manage daily partner marketing including reviewing marketing plans, providing feedback, providing assets, feedback and approvals, helping partners navigate opportunities internally and overall ensuring that the partner is supported based on tier.
- Build amplification plans leveraging owned messaging channels.
- Serve as the brand ambassador for TWDC brands and franchises with licensees, focused on providing first party insights.
- Create and compile marketing campaign measurements, assets and social placements for all campaigns.
You will have:
- 5+ years’ experience in a marketing role, ideally working on adult or children’s books, entertainment, consumer products, or licensing or digital experiences.
- Digital, CRM and Social Media experience
- Proficiency in KeyNote/PowerPoint
- Previous product/ brand management experience, product launch experience or social/community marketing campaigns.
Preferred Qualifications:
- Bachelor’s Degree
- Experience in publishing
- The ability to creatively tell a story in a compelling way based on qualitative/quantitative data
Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
About Us:
The Parks, Experiences and Products segment includes Disney’s iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business. Disney’s global consumer products operations include the world’s leading licensing business across toys, apparel, home goods, digital games and apps; the world’s largest children’s publisher; Disney store locations around the world; and the shopDisney e-commerce platform.
The Walt Disney Company, together with our subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.
You will work with Walt Disney Parks and Resorts U.S., Inc., which is part of a business segment we call Parks, Experiences and Products.
Walt Disney Parks and Resorts U.S., Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a culture where ideas and decisions from all people help us grow, create the best stories and be relevant in a changing world.
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