Parks, Experiences and Products Hiring for Manager, Retail Marketing Job at Celebration, FL Full Time

Disney Parks, Experiences & Products (DPEP) is the business segment of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books to interactive games, movies, food, beverages, stationery and electronics.

As a Retail Marketing Manager, you will oversee the development, implementation and execution of marketing programs for specific retail accounts. Inclusive of post program recaps and analysis, promotional fund tracking and reconciliation.

You Will:

• Develop creative marketing programs or projects by partnering with sales leads to achieve/support organizational goals for market share, volume, revenue and brand awareness.
• Oversee retail marketing coordination of strategy through tactical elements, promotional execution and maintenance of DPEP brands to achieve revenue targets, growth objectives and other brand initiatives.
• Collaborate with the sales team to understand new strategic promotional opportunities across all categories/departments at retail accounts.
• Guide tactical execution of DPEP programs with the core strengths and needs of retailers to maximize business, ensuring all deadlines and brand guidelines are met and creative consistency throughout all program elements.
• Solicit cost estimates for best pricing on all marketing elements, ensuring all quality guidelines are met and submitted to Director for approval.
• Manage relationships with retailer marketing managers, visual merchandising managers and agencies/suppliers to ensure execution of DPEP programs.
• Consolidate promotional performance and present to the Director of Retail Marketing for consideration in the development of growth goals that are aligned with DPEP initiatives.
• Write and submit creative briefs for review, input marketing collateral into internal systems for internal approval.
• Under guidance of the Sr. Manager, represent retailer point of view in internal meetings to educate and highlight program executional goals.
• Be the Brand Ambassador, ensuring all program elements meet approvals and brand guidelines.
• Seek out knowledge of competitive retailer program execution, recaps and bring findings/learnings back to the team.
• Report to Sr. Manager, Retail Marketing.

You Have:

• Experienced in marketing program development, tactical execution, operations and project management.
• 2+ years of Retail Marketing experience and industry knowledge. Marketing experience with grocery or value store preferred.
• 2+ years marketing agency experience desirable
• 1+ years of retailer and/or Disney experience desirable
• Fluency with Mac and Keynote
• Working knowledge of basic Microsoft programs such as Outlook, Excel (can maintain complex spreadsheets) and Word needed

Required Education:

• Bachelor Degree or equivalent experience

This position is based in Orlando, FL

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

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