Palomar Health Rehabilitation Institute Hiring for Rehab Marketing Liaison at ESCONDIDO, California, United States Full Time

Description

JOB SUMMARY :

The Rehab Marketing Liaison is responsible for the development and implementation of a territory specific business and strategic marketing plan for the Rehabilitation Hospitals / Units.

Candidate will establish a Strategic Territory Plan in collaboration with the Director of Business Development / Program Director to achieve the facility’s objectives.

This liaison designs and maintains a system for strong relationships of multiple referral sources in a wide range of different healthcare settings to accomplish the development and maintenance of a strong and successful patient referral network.

In addition, the Rehab Marketing Liaison will assist with coordination of the referral to admission conversion process and represent Lifepoint Rehabilitation in community-related activities.

ESSENTIAL FUNCTIONS :

• Impact hospital admission volume growth by developing, supporting, and executing business development strategies to ensure and maintain budgeted census and diagnosis mix
• Ability to gather, interpret, and organize a territory management plan
• Develops, organizes and maintains a data base system for decision support information including identification of community needs;
• demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Lifepoint Rehabilitation information systems together with internal data and external data base information for statistical analysis;

applies sales analytics / IRF market profiles in daily workflow

• Expected to expand knowledge and understanding of the specific healthcare market, physician alignments, and upcoming changes in the market
• Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors
• Initiate alternative and creative strategies to improve referral source relations and create new opportunities within assigned territory
• Expectation of assisting with high conversion ratio of referrals to admissions
• Physician recruiting and initiating the credentialing process in order to increase specialists availability for in-patient consults and to support program specific needs to better serve the patients in our community
• Effectively provide education and cultivate successful partnerships with Physicians, Case Managers / Social Workers, and all Therapy Disciplines in our STAC accounts and throughout the community
• Deliver ongoing education of specialized treatment programs and specific outcomes to target referral sources
• Organize, lead, facilitate, and promote community health events including Wellness Events for the community for target patient populations as well as referral sources
• Implement a comprehensive Strategic Territory Plan to ensure Census and Mix Forecasts are met and / or exceeded. The Strategic Territory Plan will include and identify internal and external targets (by specific referral groups and percentages);

The Strategic Territory Plan will be accessed and updated no less than quarterly to ensure that all business indicators are met

• Involved in advocating for patients access to in-patient rehab and appropriateness of patient selection; assists patients / families in making informed admission decisions
• Consistently interfaces with various referral sources and Case Managers to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient
• Maintains a measure and tracking system delivering timely reports, presentations, and Strategic Territory Plans on a regular basis
• Performance evaluations will be assessed monthly based on the following : volume of new referrals, volume of admissions, contribution to the process of patient selection to maintain RIC and Payer mix, identification of new opportunities in the market, amount of quality contacts made each week, level of physician interaction and engagement, completion of expected educational in-services, participation in community events

Qualifications

• Bachelor’s Degree in Business, Marketing or Clinical discipline (or equivalent experience in healthcare sales and marketing)
• Excellent skills needed in forecasting, market based planning, communications and public relations
• Valid driver’s license and clean driving record

We offer :

• Affordable medical, dental and vision plans provided to meet the needs of full employees and their families
• Up to 20 days of PTO for full time employees
• 6 paid holidays for full time employees
• Tuition reimbursement, continuing education opportunities and apprenticeship programs for eligible employees
• 401(k) retirement plan
• Flexible spending and health savings accounts

Salary : $70000 – $95000 / year

• We would expect those hired into this job would be paid within this hourly rate, however, certain circumstances may allow us to pay outside of this hourly rate
14 hours ago