Otsuka Pharmaceutical Hiring for Director, HCP Marketing at Princeton, NJ, United States Full Time

About Otsuka

We defy limitation, so that others can too. In going above and beyond under any circumstances for patients, families, providers, and for each other.

It’s this deep-rooted dedication that drives us to uncover answers to complex, underserved medical needs, so that patients can push past the limitations of their disease and achieve more than they thought was possible each and every day.

About the Role

If you have a passion for marketing and for leveraging innovation to help patients, caregivers, HCPs and other critical players in the neuropsychiatric disorder category… then Read on!

The marketing director will play a key role in shaping and implementing the U.S. launch strategy for a breakthrough therapy for the treatment of schizophrenia (in Phase III clinical studies).

This product is part of a collaborative partnership, and is part of a portfolio including three other clinical-stage assets.

The compounds represent scientifically unique approaches to treating symptoms that are not adequately addressed by current therapeutic options and / or for which existing treatments have an unsatisfactory safety and tolerability profile.

We are looking for a passionate marketing professional to bring their skills to one of the most complex and difficult to treat categories.

Job Description

The marketing director will collaborate with leaders across Otsuka and our Alliance partner to implement the strategy for the HCP stakeholder for a late-stage asset in development.

You will be part of the team driving go to market (GTM) strategies and implementation and will play an important role in engaging the field and communicating brand strategies and performance.

Specific responsibilities include :

• Informing and executing brand strategy, disease state education, and personal / non-personal communication strategies and tactics
• Designing innovative peer-to-peer strategies, implemented across traditional and emerging platforms
• Establishing relationships with external stakeholders, including HCP experts and professional societies
• Overseeing management of the Agency of Record and / or other external partners
• Leading annual strategic and tactical planning
• Being a customer, patient and caregiver champion by maintaining knowledge of therapy areas, unmet needs and insights
• Syndicating and embedding best practice in partnership with colleagues and peers across CNS and other therapeutic areas

Qualifications

This role requires the ability to think strategically, act decisively and translate your professional experience into world-class marketing.

The ability to collaborate, foster trusting relationships and partner cross-functionally are critical success factors for the marketer in this role.

• 10 years diverse commercial experience, ideally spanning HCP, consumer, sales and / or market access experience within the US pharmaceutical industry
• Brand marketing experience, including identifying market and customer needs, building strategic and tactical plans and leading brand promotion
• Experience driving successful brands in highly competitive categories
• New product launch experience
• Demonstrated business acumen, with a proven ability to operate in a fast-paced, entrepreneurial and decisive environment
• Acts with urgency and adept at balancing short- and long-term priorities; manages multiple priorities effectively
• Strong influencing and negotiation skills
• Previous experience managing and developing direct reports
• Demonstrated track record of effective cross-functional collaboration in a matrixed environment
• High level of self-awareness and emotional intelligence
• Demonstrated ability to build strong customer relationships
• CNS marketing experience preferred
• Experience in a co-promote, joint venture or alliance preferred

Up to 30% travel is required, based upon business needs.