Orange County Transportation Authority Hiring for Marketing Analyst (Marketing Specialist) at Orange, California, US Full Time

Overview Why OCTA : Discover work that moves you in a dynamic and innovative setting. Be part of a team delivering Orange County’s transportation network of today and creating a vision for the future.

OCTA is the county’s transportation planning commission and public transit operator. With a focus on safety and accountability, we plan, fund, and implement countywide projects that include bus and rail transit, freeways and express lanes, rideshare, microtransit, paratransit, active transportation, and environmental programs.

We’re passionate about creating a balanced, equitable and sustainable transportation system that reflects the diverse travel needs of the county’s 34 cities and 3.

2 million residents. Our employees rated OCTA as a top workplace in Orange County. Come join us on our mission of keeping Orange County moving.

Overview : Under general direction, assists in driving the development, administration, research, analysis, and reporting of various marketing programs.

Supports continuous improvement of OCTA’s innovative, multi-channel marketing and outreach programs at all stages : by pre-campaign research of opportunities, audiences and market segmentation, establishment of campaign objectives and goals, supporting campaigns during implementation with both regular and real-time reporting, and assisting in developing post-campaign analysis of results, effectiveness and return on investment.

This is a non-exempt position in Salary Grade M : Min $30.35 Mid $36.48 Max $42.60 per hour. The starting salary will be within this range based on qualifications.

This posting will remain open until filled. Responsibilities This list is intended to indicate the general nature and level of work performed by employees within this classification and is not designed to be interpreted as an exhaustive listing of all tasks required of employees assigned to this job.

Displays High Integrity & Honesty : Takes personal responsibility, acts with honesty and consistency. Has Technical and Professional Expertise : Has the technicial skills, product knowledge and professional skills to the job.

Conducts market and customer research, data analysis, and reporting for marketing and outreach projects in support of OCTA’s transportation programs and services.

Assists in the development of survey instruments. Under general direction, prepares analytics reports by collecting, analyzing, and summarizing data from various sources including website analytics, customer data reports, and OCTA-specific data sources for pass sales and ridership.

Conducts research identifying market trends and supports targeted marketing content creation. Presents findings, results and recommendations to customers, management, and executive leadership.

Ensures accuracy and integrity of findings and reports by confirming data source accuracy using sampling, exception reporting, comparison to historical trends, and discussion with key staff.

Takes Initiative : Initiates new programs, processes, relationships, or technologies to accomplish goals. Works as part of a team to evaluate / suggest either new or existing data sources, software, technologies, and techniques to continue to improve the insights, accuracy, or development speed of program reporting.

Drives for Results : Operates with speed and intensity, translates long-term goals into immediate actions. Participates in ongoing optimization of marketing program performance including development of market analysis and insights and identification of opportunities for growth.

Prepares, reviews, and maintains a variety of records, reports, and dashboards to track ongoing performance for programs and services.

Analyzes data to identify statistical and trend information and makes recommendations to management to help optimize marketing programs.

Solves Problems & Analyzes Issues : Has and applies problem analysis and problem-solving skills on a technical and interpersonal level.

Solves problems, addresses analytical issues, and examines large data sets. Qualifications Any combination of education and experience equivalent to a bachelor’s degree in Business Administration, Communications, Marketing, Data Science, Statistics or related areas and a minimum of three years of experience in data analytics and marketing.

Two or more years of data analytics / quantitative field work experience is preferred. Experience with public transportation or marketing analytics is highly valued.

Working Conditions / Physical Activities : (The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job.

OCTA provides reasonable accommodation to enable individuals with disabilities to perform the essential functions). Positions in this class typically require : Work may be performed in a stressful, fast-paced office environment, depending upon assignment.

Requires ability to understand verbal communication and to respond effectively. Positions in this class typically require : Reaching, Fingering, Grasping, Feeling, Talking, Hearing, Seeing, and Repetitive Motions in computer use.

Hazardous Conditions : Positions in this class may also include these factors : Travel Compensation and Benefits : OCTA offers an attractive compensation and benefits package that includes medical, dental and vision health insurance programs, flex time (may be available), paid sick leave, paid vacation and holidays, short-term and long-term disability, life insurance, flexible spending accounts, retirement, deferred compensation plan, educational reimbursement, excellent in-house training programs, free transportation passes for the employee and dependents, wellness and ergonomic programs, and much more.

OCTA has a hybrid remote work program. Eligibility is dependent on manager’s approval. OCTA is an equal employment opportunity employer that recruits, hires, and promotes qualified people without regard to race, color, religion, creed, ancestry, national origin, age, sex, pregnancy, gender, gender identity and / or expression, sexual orientation, marital status, medical condition, disability, genetic information, military and veteran status, or other legally protected status.