Job Description : Job Title : Content Marketing Specialist
Duration : 12 months
Location : Phoenix, AZ – Hybrid
o Travel Requirements : N / A
Hours : 20 hours a week
Day to Day Responsibilities :
o Maintain marketing calendar and records in Airtable and Sprinklr
o Build and distribute email marketing content in Salesforce Marketing Cloud
o Project manage short-form content from draft delivery through launch, collaborating with cross-functional teams including creative, digital, editorial and others
o Gather and interpret data from various channels including email, web and social
o Analyze the collected data to glean insights and convert it into clear and digestible reports and presentations for individual content pieces, campaigns and periodic quarterly / yearly content performance reviews
o Understand activation strategies and tactics, and provide recommendations to optimize content performance across channels
o Present findings to team members and stakeholders
Years’ Experience Required : 6+ months with Salesforce Marketing Cloud; 3+ years with Google Analytics
Education Requirements :
Systems / Software Proficiencies :
Certifications :
Top Must have Skills :
o Ability to work collaboratively and efficiently with cross-functional teams
o Strong written and verbal communications skills
o Proficiency in the following (or similar) platforms :
Google Analytics
Looker Studio
Sprinklr
Salesforce Marketing Cloud
Airtable
Microsoft Teams
Microsoft Office
o Enterprise experience
o – not looking for freelance or small orgs
Top Nice to Have Skills :
o Data analytics experience at B2B and / or tech companies preferred, but not required
o Professional Services / Financial Services background
Prescreening Questions :
o How many years of Salesforce Marketing Cloud experience do you have?
Where and how was this skill used?
o Describe your recent experience with Google Analytics.
o Tell me about a recent time you had to compile data, analyze, and present findings on performance.
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