NetSpend Looking for Social Media Campaign Manager at Remote Full Time

Netspend Corporation is a leading provider of prepaid debit cards in the U.S. Prepaid debit cards are experiencing dramatic growth in consumer adoption. The company’s prepaid cards enable anyone to make purchases, pay bills, secure reservations, and shop online without needing a traditional bank account, a credit history or access to a credit card.

Netspend Direct is an entrepreneurial business unit within Netspend, with responsibility for growing the company’s online and direct-to-consumer business line including all facets of customer acquisition and retention, servicing customers through web and mobile platforms, and strategic partnerships.

We are looking for an up-and-coming digital marketing star to lead & grow our Organic Social channel with a focus on growth, customer service, performance, and profitability. Working alongside the Paid Social and SEO teams, you will be responsible for the company’s Organic Social vision, strategy and execution, while also helping develop Netspend’s digital community through various media channels and utilizing your industry thought leadership.

This role will report to the Associate Digital Marketing Director.

What You’ll Do

• Organic Social Strategy – Responsible for strategy, creation, execution and measurement of Organic Social campaigns for Netspend and partner branded programs. Review daily, weekly, monthly performance trends and direct strategy.
• Stay on top of omni-platform social trends to grow Netspend’s brand presence.

• Conceive and execute on a wide range of content campaigns to drive service to customers, education, and engagement.

• Prepare and present recommendations, reports, and findings from experimental data.

• Setting and implementing social media and communication campaigns to align with marketing strategies. Providing engaging text, image, video & live audio & video content for social media accounts.

• Optimization –Success in this role will require leveraging self-service management tools, analyzing campaign performance by integrating front and back end metrics, and identifying areas of opportunity and risk. The successful candidate will need to be able to translate these analyses into actionable tactics.

• Budgeting and forecasting – Live, breathe and own your numbers. Work with the Digital Team and Account Managers to provide Organic Social budgeting guidance. Manage weekly updates to internal performance reporting documents and monthly updates to the marketing forecast. Assist in vendor partnership with Paid Social and Online Acquisitions teams.

• Strategic Roadmap – Aid in the research and discovery of new marketing technologies and tools that will help us scale our digital marketing programs.

• Competitive Analysis – Leverage enterprise class web and social tools to provide regular updates on the competitive landscape

• Executive Presentations – Develop and present channel summaries for leadership, identifying key areas of opportunity and risk. When appropriate, develop and present investment business cases for areas of growth and innovation.

• Community Management– Manage all social media platforms (including TikTok, Facebook, Twitter, LinkedIn, Instagram, Snap) and drive content creation.
• Work with the Customer Service team to respond to comments and customer queries in a timely manner.

• Collaborate with cross-functional teams to establish growth strategies to support Netspend’s user acquisition and retention goals.

What’s Great About It

• You’ll own your channel’s marketing experiences across acquisition, remarketing, and marketing analytics.

• You’ll get to focus on your passion for social media and digital technologies, segmentation and 1.1 user journeys that marry with creative that performs.

• The opportunity to work with a team of industry experts with decades of experience.

• And of course, you will be joining an industry leader with a solid growth record and expansion opportunities.

Experience We’re Looking For

• Bachelor’s Degree – recent grad

• Natural hype person. Someone who gets excited to share their product’s vision

• 2+ years’ relevant professional Social marketing experience.

• Expertise in all social media platforms (TikTok, FB, IG, Twitter, Snap, Linkedin, etc.)

• Success in community management

• Proficiency using media buying with Agencies and directly with Google

• Quantitative wizard – Must be very proficient with Excel and able to analyze campaign performance with the support of the data analytics team

• Performance marketing oriented with proven results

• Creative eye and sensibility – while the quantitative skills are critical, so is the ability to know what kind of messaging and creative will delivery response and results

• Ability to thrive in a fast-paced, dynamic team environment, where resourcefulness and initiative are highly rewarded

• Knowledge of relevant online analytics tools and Organic Social solutions

• Detail focused with proven ability to execute and implement acquisition programs

Job Type: Full-time

Pay: $60,000.00 – $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Experience:

• organic campaigns: 3 years (Required)
• brand community management: 3 years (Required)
• Content creation: 3 years (Required)
• Creative writing: 3 years (Required)

Work Location: Remote