myGwork Hiring for Marketing Manager – Product Marketing at Chicago, United States Full Time

The Role :

The Product Marketing Manager role is critical in translating business objectives to actionable marketing plans through product positioning, messaging, and go-to-market strategies.

This person will execute marketing initiatives that resonate with the specific needs of the target audience that will grow the Morningstar Retirement brand reputation, awareness, leads, conversions and engagement.

The Product Marketing Manager involves working with sales, research, product and business to develop annual marketing plans as well as help drive greater awareness of our suite of products in the industry that aligns with the overall Morningstar brand.

This role will report to the Senior Marketing Manager of Morningstar Retirement’s marketing team and will be based in our Chicago office.

The Group :

Morningstar’s mission is to create great products that help investors achieve their financial goals. For the Morningstar Retirement group, that means creating products and services that help individuals achieve better retirement outcomes and for employers to maximize the value of their workplace retirement plans.

Morningstar Retirement is a high growth area for Morningstar and houses a diverse suite of technology and investment-based solutions, serving our unique client base- consisting of retirement plan providers, sponsors, consultants and advisors.

By constantly evolving our services and solving our client’s problems, we believe we are well-positioned to help individuals build for a better retirement.

The Morningstar Retirement marketing team is critical to achieving this mission.

Job responsibilities :

• Support the development of multi-channel marketing strategies for our IP-driven data & products
• Regularly collaborate on cross-functional teams to align on and propose strategies and plans
• Identify target audiences and understand their needs and motivations for our B2B retirement audiences
• Work with our content strategist to clearly define products’ features, benefits, positioning and differentiators
• Partner with events and digital marketing team members to extend product marketing campaigns through events, webinars and digital channels with strategic campaign planning, promotion, execution, and follow-up
• Provide updates on progress and metrics to key sales and product stakeholders
• Manage marketing initiatives and marketing mix to achieve expected outcomes
• Ensure all communications meet product vision and all messaging of product is correct for audience segment
• Create personalized content that meets the needs of the customer for each stage along the sales journey
• Track initiative performance and report results and learnings.

Qualifications :

• 4+ years of relevant product marketing, brand marketing, or product management experience
• Strong project management skills
• Experience in B2B marketing
• Experience with marketing tools such as Eloqua, Google Analytics, Tableau, and CMS tools (such as Adobe Experience Manager)
• Self-starter with proven ability to navigate ambiguity, move multiple projects forward and succeed in a matrixed environment
• Exposure to working in a multi-channel environment
• Ability to adapt to change, fast timelines, and tight deadlines
• Ability to lead / co-lead and communicate cross-functionally across operations, sales, product, and marketing
• Project manage their own work as well as incorporate feedback from other stakeholders
• Strong written and verbal communication and organizational skills
• BS / BA degree in Business, Marketing, or related field and / or comparable industry-related experience.

Nice to have :

Technology, retirement, and financial services industry experience a plus

002 MstarAssocLLC Morningstar Investment Management LLC Legal Entity

If you receive and accept an offer from us, we require that personal and any related investments be disclosed confidentiality to our Compliance team (days vary by region).

These investments will be reviewed to ensure they meet Code of Ethics requirements. If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately.

In addition, dependent on your department and location of work certain employee accounts must be held with an approved broker (for example all, U.

S. employee accounts). If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker.

Morningstar’s hybrid work environment gives you the opportunity to work remotely and collaborate in-person each week. While some positions are available as fully remote, we’ve found that we’re at our best when we’re purposely together on a regular basis, typically three days each week.

A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you’ll have tools and resources to engage meaningfully with your global colleagues.

This employer is a corporate member of myGwork – LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.