Morphe Looking for Director, Marketing at Los Angeles, CA Full Time

We’re FORMA. An incubator, accelerator, and curator of today’s beauty brands.

We celebrate, support, and seek those changing the world through creative expression. Each brand in our portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads.

We’re a team made of: Equal parts thinkers and doers. Visionaries and operators. Strategists and creatives— we’re united by a fierce entrepreneurial spirit. Our dive in, roll your sleeves up, get your hands’ dirty approach to every project leads to extraordinary outcomes, and to some of the most popular beauty products on shelves today. We’re a creative, professional, highly collaborative, seasoned, well-oiled team. We’re in the business of beauty for a reason. There’s nothing our team of 200+ people love more than a good challenge, a great product, and the opportunity to make, celebrate, and spread beauty at scale.

Summary Of Position

The Director of Marketing will concept and drive integrated marketing campaigns that deliver impact and meet business objectives across all FORMA brands, in partnership with cross-functional partners, agencies, and the broader Marketing team. With the new way of hybrid working at Forma, this role is integral in ensuring external agencies are always linked closely to internal partners. Setting strategy in a fluid way, they will build awareness, increase customer engagement, and drive a 360 view of marketing communications across all platforms, channels and markets. Additionally, this person will orchestrate commercial plans that translate into highly successful marketing activities with measurable results.

Principle Accountabilities

40% Go-to-Market Planning & Management

• Lead the development of a holistic integrated marketing strategy in partnership with external agencies that delivers a unified customer experience for brands, products and campaigns
• Identify messaging/branding opportunities and translate results into actionable insights for the business
• Drive the overall GTM planning process and alignment with executive leadership, channel owners and agencies (internal/external) to formalize GTM timeline, creative brief, strategies and tactics.
• Create strategic brand storytelling in partnership with content departments/agency as it relates to brand introductions, brand campaigns and new product launches
• Collaborate with brand marketing, management, creative and content teams, external agencies, channel leads, digital operations partners and other subject matter experts to craft the right content designed for the right people at the right time

30% Own commercial calendar of all campaign activity to ensure strategic alignment with the brand position/mission, consistency of messaging in market and overall timing of campaign efforts

• Optimizes and prioritizes marketing messages against the objectives in partnership with Brand and Commercial teams while ensuring a seamless customer experience
• Gathers campaign information to help establish objectives and forecasts
• Recommends and executes cross-channel marketing strategy to business partners, including product marketing, campaign planning, etc. and estimates efficiency/ volume impacts
• Orchestrates commercial plans to maximize brand and business results

20% Manage the Integrated Marketing budget

10% Manage strategic partnerships with agencies and vendors in the delivery of integrated marketing plans

Key Working Relationships

• Brand
• Social
• IR/PR
• Creative
• Channels: Retail, Wholesale, Digital
• International
• Demand Planning & Operations
• Accounting/Finance
• External Agencies

Required Skills & Experience

• 8+ Years of experience with social, content marketing, and branding/messaging
• Knowledge of the financial components of marketing communications management, including the building of an GTM plan, understanding of business KPIS, and ability to manage plan through execution
• Strong leadership skills and experience thriving in fast-paced and results-oriented environment
• Experience managing a team including hiring, coaching, training, and developing employees to high performance.
• Experience in Beauty industry with an affinity for current digital and social technologies
• Excellent oral and written communication skills and strategic listening/negotiation skills
• Strong organizational skills

Travel Requirements

5% travel to Morphe retail locations as needed

Physical Requirements

Must be able to perform essential functions (with or without an accommodation) without posing a “direct threat” to the health and safety to self or others.

Additional Information

FORMA Brands takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for positions based in the Greater Los Angeles area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future without notice.

Compensation Range: $150,000 – $170,000

The Company reserves the right to alter, change, abolish and even combine jobs depending upon changing conditions.