Mispro Biotech Services Hiring for Marketing Manager – Remote position local to Boston/Cambridge, MA Job at Remote Full Time

Marketing Manager – Life Sciences – Local to Boston/Cambridge, MA

Job Summary

Mispro Biotech Services is an established yet rapidly growing contract vivarium organization with locations across the U.S. We are seeking an experienced and proven marketing talent to drive strategy and tactical execution across marketing touchpoints that build brand awareness while generating leads.

This is an exceptional opportunity to join an innovative and disruptive company where you can make a difference on day one. Ideally, the right candidate will have experience in the life sciences space, but the ability to quickly learn an industry and then apply your broad marketing experience to our unique business model is just as important.

Job Description

As the Marketing Manager, you will work closely with the Director of Marketing to develop and manage multi-channel marketing and brand strategy that wins regional markets while leading the industry on the national stage. You will manage external partners for digital, content, and creative output, while leveraging HubSpot, Salesforce, and Google to deliver targeted campaigns and insightful reporting. Your role may also include copywriting, events management, and employee and customer journey experiences.

MAJOR ACCOUNTABILITIES & ESSENTIAL JOB FUNCTIONS

• Manage external partners in the development and execution of content strategy, creative output, and reporting.
• Manage and collaborate with team members and internal stakeholders to support daily execution of duties and responsibilities.
• Leverage HubSpot, Salesforce, and Google AdWords platforms to track and report on marketing campaigns performance, KPI’s, and ROI.
• Leverage Google Analytics to track and report on web traffic and behaviors.
• Conduct research on competitive landscape, market trends, and customer behavior.
• Develop and lead marketing campaigns from the idea stage through implementation.
• Develop innovative marketing content and creative.
• Identify and coordinate promotional activities, events, and trade shows.
• Execute a quarterly audit, gap analysis, and report on marketing touchpoints and activities.
• Provide on-going analysis and tactical strategy for improvements to marketing touchpoints, customer acquisition, and employee and client experiences.
• Negotiates with vendors to achieve marketing projects in a cost-effective manner.
• Maintain strong external relationships within the industry by taking a leadership role in the communication and liaising with these organizations.
• Attend major National networking/selling/trade events along with regional events in managed territories.
• Maintain the highest standard of ethics in the conduct of business and relations with colleagues, clients, vendors and with all whom we do business.
• Other responsibilities may include copywriting, events management, and employee and customer journey experiences.
• Other duties as assigned and required.

REQUIRED SKILLS & ABILITIES

• Demonstrated ability to quickly on-board and be proactive while working independently.
• Proven ability to research an industry/business model and its competitive landscape.
• Proven efficiency in HubSpot, Salesforce, and Google Analytics.
• Demonstrated experience in Google AdWords, SEO/SEM, and display advertising.
• Experience working with large data sets, creating reports, and providing actionable insights and recommendations.
• Experience with press releases and PR tactics, including media outreach for paid and earned media opportunities.
• Exceptional writing skills and the ability to edit copy.
• Experience with branding and brand development.
• Experience with lead generation tactics across channels.
• Experience with email marketing, including nurture and automation.
• Understanding of website IU/UX and best practices for digital experiences that drive conversion.
• Proven ability to communicate effectively with, and manage, graphic designers, web developers, copywriters, and printing shops/platforms.
• Experience with events management a plus (both trade show and local networking events).
• Understanding of user journeys and experiences and how to optimize.
• Demonstrated experience working within, developing, and managing department and project budgets.
• Demonstrated resourcefulness and ability to work on multiple tasks/projects while meeting deadlines and being flexible in an environment of changing priorities.
• Efficiency with MS Office Suite (Excel required), Adobe Creative Cloud a plus.

EDUCATION & EXPERIENCE

• Bachelor’s degree in Business, Marketing, Science, or related field and/or equivalent is required.
• Master’s degree a plus.
• 10 years of related experience with at least five years in specialized area.

PHYSICAL REQUIREMENTS

Prolonged periods of sitting at a desk and working on a computer; Must be able to lift at least 10 lbs.

REPORTS TO:

Director of Marketing

TELECOMMUTING

This role will be primarily telecommuting/remote work. On-site meetings and/or working sessions will be required and scheduled based on location.

TRAVEL

This position requires 20% travel in the US and Canada; some additional international travel may be required.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this role. Duties, responsibilities, and activities may change at any time with or without notice.

BENEFITS

• Generous employer-paid portion for medical, dental, and vision for both employee and dependent coverage.
• Employer paid life insurance for employee at 1x annual salary up to $150,000.
• Employer paid STD & LTD for employee
• Employer matching 401K plan
• Partnership with Morgan Stanley through MassBio
• Fully vests after one (1) year
• Extensive time off including vacation, holidays, personal days, and floating holidays
• Sick time
• Paid Family Leave in addition to state and/or federal required leave.
• Other benefits offered include:
• Voluntary life/AD&D
• Accident, Critical Illness, and Hospital indemnity plans
• STD & LTD
• Law Plans
• Identify Theft Protection
• Commuter benefits through Chard Snyder; FSA – Medical and Dependent care coverage
• Tuition and education reimbursement
• Employee Referral Bonus
• Yearly bonus potential up to 10% of annual salary.