MindChamps Preschool Singapore Pte Ltd Hiring for Manager/ Director, Marketing Job at Florida, NY Full Time

We are seeking a highly motivated and experienced Marketing Manager/ Director to be part of our pioneer team and lead our efforts in expanding our brand’s presence in our preschool education franchise business throughout the United States of America. The Marketing Manager/ Director will be responsible for developing and executing the company’s franchise marketing strategy to attract and retain franchisees. The ideal candidate will have a strong background in marketing and a deep understanding of the franchise business in the early childhood education industry.

Job Responsibilities:

• Develop and execute a comprehensive franchise marketing strategy to attract and retain franchisees.
• Work closely with the franchise sales team to develop targeted marketing campaigns to generate leads and increase brand awareness.
• Develop and maintain a library of marketing materials for franchisees to use in their local markets, including brochures, flyers, and digital assets.
• Manage the company’s online presence and social media channels, ensuring that all content is up-to-date and consistent with the company’s brand.
• Develop and implement email marketing campaigns to engage with existing franchisees and promote new products and services.
• Conduct market research to stay up-to-date on industry trends and competitor activity, and use this information to inform the company’s marketing strategy.
• Collaborate with the operations team to ensure that franchisees are delivering a consistent and high-quality experience to their customers.
• Monitor the performance of marketing campaigns and adjust the strategy as needed to optimize results.
• Attend industry conferences and events to network and promote the company’s franchise opportunity.
• Conceptualize and implement integrated marketing plans to ensure consistency with the company’s brand and image.
• Direct and drive advertising and promotional activities to achieve business objectives and generate leads.
• Develop and execute new concepts, channels and partners to position the business as innovator and leader.
• Responsible for the overall marketing budget as well as meet financial objectives.
• Collaborate with the various departments on the implementation and execution of marketing activities.

Job Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• Minimum of 5 years of experience in marketing, with a focus on franchise marketing.
• Strong understanding of the franchise industry, including the sales cycle and the needs of franchisees.
• Experience developing and executing marketing campaigns across a variety of channels, including email, social media, and print.
• Excellent written and verbal communication skills, with the ability to create compelling marketing content.
• Strong project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
• Knowledge of digital marketing tools and analytics platforms, including email marketing software, social media management tools, and Google Analytics.
• Passion for early childhood education and a commitment to the company’s mission.

Job Type: Full-time

Salary: $55,000.00 – $150,000.00 per year

Benefits:

• Employee discount
• Health insurance

Schedule:

• Monday to Friday

Work Location: In person