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Job Title :
Sr. Marketing Consultant (Marketing Analytics)Pay Rate :
$66 / hr $73 / hr, based on relevant experienceDuration :
6 month W2 contract with potential to extend or convertLocation :
Remote anywhere in the U.S.Schedule :
Monday-Friday; 40 hrs / week
We’re partnering with a well known healthcare company who is currently seeking a
REMOTE
Sr Consultant-Marketing Analytics
to join their marketing analytics and modeling team within the company’s Consumer Office.
We are seeking an individual with strong analytical skills, who will be a key contributor helping to grow the patient base.
This is a 6 month engagement and the individual will be responsible for analyzing across a comprehensive suite of marketing campaigns & tactics utilizing data from multiple sources to drive business strategy, specifically : improve client acquisition and retention, market effectively and efficiently and deliver optimum client experience.
The ideal candidate will thrive in an environment with a high degree of individual responsibility and should be able to be up and running with their contribution from day one.
You’ll enjoy the flexibility to telecommute* from anywhere within the U.S. as you take on some tough challenges.
Primary Responsibilities :
Identify business challenges and opportunities for improvement and solve for them using analysis to make strategic or tactical recommendations
Develop market and segment level marketing analytics dashboards
Ensures analysis drives appropriate marketing investment decisions and marketing plan activities
Integrates key profitability drivers and measures of success into a continuous feedback loop for trending and improvement.
Scientifically measure and accurately attribute the influence of specific marketing mix elements (including hand-offs to channels) to better align and prioritize resources and improve efficiencies.
Pro-actively work with operations management to develop an understanding of business process and conceptualize dashboards, scorecards, and KPI development
Work in a collaborative manner with the multiple teams team to create significant testing plans, consumer profiling, responder and conversion based dashboards and other advanced analytics.
Demonstrated Skills :
Expertise with key marketing activities and systems including Segmentation, Campaign Analytics, Email Analytics, Web Analytics and Digital Analytics.
Strong knowledge with tagging, data collection, cross-channel data integration, reporting + Insights, dashboards, data visualization, and audience measurement
Strategic thinking and analytic skills : the ability to take the insights from marketing activities and weave them together with other internal and external information
Strong communication and interpersonal skills, particularly with the ability to cross technical and non-technical stakeholders
Excellent programming skills in SQL
Hands on experience with analytical and visualization (Tableau) tools is required.
Results driven mindset in a constantly changing environment.
Required Qualifications :
Minimum 10-12 years in marketing analysis experience, with an emphasis on rigorous marketing analytical insights that are used to help develop marketing strategies
2+ years of experience in marketing forecasting and modeling
BA / BS required
Continually evaluate rationalization of reporting to identify redundancies, development of automated solutions, and identify efficiencies to minimize manual processes
Experience with advanced database concepts and sql as well visualization tools like Power BI & Tableau
Excellent analytical skills, and both written and oral communication skills required
Preferred Qualifications :
Creative problem-solving skills, with the ability to think strategically and act tactically
Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to leadership
Experience with Tag Management
Russell Tobin & Associates offers benefit options to our employees after 60 days on assignment.
Feel free to apply directly or you can email your resume to [email protected] with the job title listed above.
Apply today for immediate consideration!Rate / Salary :
18 hours ago
