MCKESSON Hiring for Senior Manager Strategic Marketing Job at The Woodlands, TX Full Time

WORKING AT MCKESSON

McKesson is in the business of better health and we touch the lives of patients in virtually every aspect of healthcare. In the Specialty Provider business segment, we have a vision —that the long-term vibrancy of community care will be achieved through the leadership of physicians committed to clinical excellence and innovation, enabled by close collaboration with our organization and our deep clinical, operational and technological expertise. Through our distribution of specialty drugs and portfolio of solutions that span the full continuum of specialty patient care we help practices advance the management and quality of care.

Every single McKesson employee contributes to this mission. As a McKesson employee, you act as a catalyst in a chain of events that helps millions of people all over the globe. You’ll collaborate on the activities that help us carry out our mission to improve lives and advance healthcare. Working here is your opportunity to shape an industry that’s vital to us all. Join our team to begin a rewarding career.

CURRENT NEED

The Senior Manager, Strategic Marketing develops and executes brand value narrative marketing activities that showcase McKesson’s value to physician practices in the specialties we support, including oncology, rheumatology, gastroenterology, neurology, and retina. You serve as a trusted marketing advisor to the specialty provider business teams, helping them drive profitable growth by effectively telling the story of our purpose, our approach, what we do and the value we deliver through our Provider Solutions business.

You love to strategize and get stuff done. The ideal candidate will develop the big-picture marketing strategies to deepen provider engagement. You get in the trenches to create a compelling narrative about McKesson and differentiated value that resonates with specialty physician practices. You ensure the voice of the customer is pulled through in positioning, messaging and content and maximize communication channels focusing on answering the question, “How can marketing accelerate growth and retention?” You enjoy being part of a collaborative team with a strong sense of purpose. Simply put, good is not defined by the quantity of content created, but the impact to our business and our customers.

You’re a senior-level individual contributor who reports to the Director, Strategic Marketing. You work without considerable direction and you anticipate change, appropriately redirecting your efforts when needed. You lead critical activities and resolve complex problems that frequently require you to use your creativity. You help develop and implement yearly marketing plans, partner closely with the Specialty Provider marketing team and stakeholders to maintain alignment and report the impact of your activities.

POSITION DESCRIPTION

Develop and Maintain High-Impact, Differentiated Messaging (15% FTE)

• Serve as the “chief marketing officer” and bring innovation to how McKesson’s specialty provider value story is communicated to current and prospect practices, based on our understanding of our customers, competitors and the market environment
• Develop compelling, emotional messages about McKesson’s specialty provider holistic value proposition that stand out from the competition
• Ensure McKesson teams maintain high standards for storytelling and deliver cohesive, consistent messages in promotions, events, and selling efforts
• Execute leadership brand presentations to external audiences and coach them on delivery, including developing talking points, event scripts, slide content, etc.
• Act as the internal champion for coordinated promotion across our specialty practices, connecting the dots to tie together our various marketing efforts across all teams and channels

Create Promotions that Showcase Our Brand Value (50% FTE)

• Create and execute marketing activities that showcase the positive impact that McKesson has on practices to acquire new customers and deepen existing relationships:
  • Segment brand campaigns and communications, including developing a messaging strategy, creating presentations, and sourcing content and support from other teams
  • Field enablement (e.g., pitch decks, sales collateral, Quarterly Business Reviews storyline, etc.)
  • Collaborate with other members of the marketing team to ensure we deliver immersive customer events and a comprehensive digital experience (web, social media, SEO/SEM)
• Drive process and efficiency of your provider engagement efforts with strong project management:
  • Organize, coordinate, and track project goals, timelines, progress, issues and output – in conjunction with all relevant participants
  • Anticipate risks and create backup plans
  • Oversee any budget associated with related activities, including managing contractors
  • Analyze impact, including opportunities for improvement, and report to marketing and business leadership
• Partner with the other marketing teams to share ideas, align, and execute activities – i.e., Specialty Provider Customer Engagement, Corporate Brand, Marketing and Communication, and other Pharmaceutical Solutions and Services marketing teams

Build Strong Alignment with Customer-Facing Teams to Enhance Customer Experience (25%)

• Become an integrated member of relevant account management and business development teams – including participating in routine calls and meeting 1:1 – to understand their revenue/retention goals, strategic priorities and challenges, and optimize your marketing efforts:
  • Demonstrate a clear point of view with actionable advice on how marketing can help teams achieve goals
  • Listen for trends and changes in provider needs to ensure we have compelling voice-of-the-customer
  • Drive awareness of our comprehensive segment value proposition
  • Inform sales about upcoming promotions, highlight results of completed campaigns, etc.
  • Obtain status updates on specific sales initiatives to plan ahead
  • Collaborate to identify and execute on new opportunities to promote our value (demand management, events, campaigns, PR, digital, etc.)
  • Solicit and obtain customer references and success stories
  • Provide insights and alternative approaches to problems teams are trying to solve
• Work with Sales Enablement as needed on activities that convey our overall value proposition (e.g., customer QBRs, RFPs, sales training & playbooks, internal newsletters, etc.)

Effectively Support Marketing Team on Projects as Assigned (10%)

• Work with Specialty Provider Marketing leadership and other stakeholders to understand project goals and their alignment with business priorities and facilitate input from field-facing teams, subject matter experts, Legal, Compliance, and others. Examples may include:
  • Support research activities on customer needs and experience
  • Assist in soliciting customer references, managing customer interviews, and developing content that serves as “proof points” of value and impact
  • Collaborate on enhancing customers’ experience with McKesson touchpoints

SKILLS & EDUCATION

Minimum Requirements

• Typically has 7+ years of professional marketing experience
• Healthcare industry experience, preferably with healthcare providers

Critical Skills

• Minimum 3+ years’ experience developing business-to-business marketing plans and executing activities that achieve revenue goals (e.g., segment value proposition development, branding, content marketing, lead generation and nurturing, etc.)
• Excellent communicator and writer who succinctly and effectively gets their point across
• People-savvy collaborator with the confidence to manage stakeholders and the polish to routinely interact and influence an executive-level audience

Additional Knowledge & Skills

• Strong critical thinking, analytic and problem-solving skills
• Experience successfully managing high-visibility projects in a complex, matrix organization
• Enjoy the challenge of handling shifting priorities and meeting aggressive deadlines in a fast-paced marketing environment while constantly striving for excellence
• Attention to detail, solid organizational skills and proactive project management
• Ability to act independently with sound business judgement
• Ability to serve as an inclusive team member who develops themselves and others
• Flexibility to take on different roles and duties as required
• Proficient with Office suite, including Word, Excel, PowerPoint skills
• Sales and Marketing automation system experience (e.g., Salesforce.com, Marketo)
• Vendor sourcing and management experience
• Sales, account management, business development or other experience in a customer-facing role
• Knowledge of company products and services

Education

• 4-year degree in Marketing, Business or related field or equivalent experience

PHYSICAL REQUIREMENTS

• General Office Demands
• Travel up to 20%

LOCATION

• The Woodlands, TX

Salary: 101,200.00 – 134,900.00 – 168,600.00 USD Annual (Target 125K Base with 20% MIP)

• P4

At McKesson, we care about the well-being of the patients and communities we serve, and that starts with caring for our people. That’s why we have a Total Rewards package that includes comprehensive benefits to support physical, mental, and financial well-being. Our Total Rewards offerings serve the different needs of our diverse employee population and ensure they are the healthiest versions of themselves. For more information regarding benefits at McKesson, please click here.

As part of Total Rewards, we are proud to offer a competitive compensation package at McKesson. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered.

Our Base Pay Range for this position

$101,200 – $168,600

McKesson is an Equal Opportunity/Affirmative Action employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, disability, or protected Veteran status.Qualified applicants will not be disqualified from consideration for employment based upon criminal history.

McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected]. Resumes or CVs submitted to this email box will not be accepted.

Current employees must apply through the internal career site.

Join us at McKesson!