McCormick & Company Hiring for Marketing Analyst (Hybrid) Job at Hunt Valley, MD Full Time

McCormick & Company, Inc., a global leader in the spice, flavor, and seasonings industry, is seeking a full-time Marketing Analyst . This new hire will work in a hybrid capacity at 24 Schilling Road, Hunt Valley, MD . The Marketing Analyst will report to a Director.

McCormick & Company, Incorporated is a global leader in flavor with approximately 13,000 employees worldwide. As a Fortune 500 company with over $5 billion in annual sales across 160 countries and territories, we manufacture, market, and distribute spices, seasoning mixes, condiments, and other flavorful products to the entire food industry including e-commerce, retail,food manufacturers and foodservice businesses. Our most popular brands include McCormick, French’s, Frank’s RedHot, Stubb’s, OLD BAY, Lawry’s, Zatarain’s, Ducros, Vahiné, Cholula, Schwartz, Kamis, DaQiao, Club House, Aeroplane, and Gourmet Garden. Every day, no matter where or what you eat or drink, you can enjoy food flavored by McCormick. Our Purpose is “To Stand Together for the Future of Flavor and our Vision is “A World United by Flavor—where healthy, sustainable and delicious go hand in hand.”

As a company recognized for its exceptional commitment to employees, McCormick offers a wide variety of benefits, programs, and services. Benefits include, but are not limited to, tuition assistance, medical, dental, vision, disability, group life insurance, 401(k), profit sharing, paid holidays, and vacations.

POSITION OVERVIEW

The SEO Analyst will assist in the day-to-day tasks and projects that support the execution of the SEO strategy across McCormick owned properties. The ideal candidate will collaborate with various cross-functional teams and agencies to ensure successful implementation of SEO optimizations and strategies. The person in this role will also help research and analyze data to develop relevant insights that inform and drive our business. The position reports to the SEO Manager and is part of a digital structure that supports global content development, production, and digital experiences for McCormick’s consumer brands and industrial businesses.

RESPONSIBILITIES

Deliver weekly search insights reports for US and Canada to identify relevant trends and provide proactive recommendations.

Create and publish new website content such as landing pages and articles.

Coordinate with external SEO agency to ensure that all optimizations are executed. This includes optimized page titles, meta descriptions, copy, and website content.

Perform ongoing keyword research based on trends, target audiences, patterns, and competitor analysis.

Identify and execute recommendations for SEO opportunities across owned platforms.

Coordinate with paid media team to ensure that all paid search pages are created and optimized to drive CPC efficiency.

REQUIRED QUALIFICATIONS

2-3 years of digital marketing experience

Strong analytical skills and experience synthesizing data into information

Knowledge of SEO process and implementation, preferably within CPG

Experience with digital tools, including working knowledge of Google Analytics, Google Search Console and Google Trends

Knowledge of ranking factors and search engine algorithms

Ability to work collaboratively with both external vendors and agencies as well as internal Marketing and IT teams

Detail-oriented, deadline driven, and able to handle a high-volume workload

Ability to thrive in a fast-paced environment where multi-tasking and time management with on-time delivery is critical to success

The ability to find creative solutions to effectively and efficiently delivery the best solutions

Attention to detail is important to ensure brand integrity and consumer expectations are met

PREFERRED QUALIFICATIONS

Experience working with multiple brands with unique styles and tones of voice

Familiarity with HTML, CSS, and Javascript preferred

Some familiarity with SEO tools such as BrightEdge

Someone who is genuinely curious about how and why people search, knowledgeable about SEO best practices and trends, and enjoys the analytical and technical depths of the industry

McCormick & Company is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

As a general policy, McCormick does not offer employment visa sponsorships upon hire or in the future.