The Email Marketing Specialist is responsible for executing digital marketing campaigns using our marketing automation platform and key integrated technologies. This role requires extensive experience in Eloqua, a leading marketing automation technology. The Email Marketing Specialist will work directly with Campaign Management and the Email Marketing Manager to execute on email campaigns including all required assets within the platform (HTML emails, segments, forms, dynamic content, etc.).Email Marketing Specialists are responsible for building, editing, testing, and deploying marketing automation journeys and email communications.
The Email Marketing Specialist should have a thorough understanding of the business, competitors, ideal customer profiles, and their corresponding email marketing goals. This knowledge and information will enable the Email Marketing Specialist to create email marketing campaigns, lead generation and nurturing activities, etc. accordingly.
Serve as the technical subject matter expert in marketing automation – Identify and implement email and marketing automation best practices to improve customer experience and drive business results. Work with Campaign Management to gather campaign requirements and translate business needs into technical execution for email campaigns. Must help decide best course of actions (e.g., blast, trigger, nurture email programs) to accomplish campaign goals.
Drive the email execution best practices – Build, edit, test, and deploy marketing automation journey and email communications in Eloqua to acquire new customers and to engage and grow existing customers. Automate repeatable processes in the technology for scalability. Ensure compliance (CAN SPAM, GDPR, CASL, etc.) while executing email marketing campaigns and collecting data.
Develop repeatable segmentation processes – Work with audience stakeholders to identify segmentation criteria based on data triggers from the CRM, audience behavior, demographic, firmographic, geographic characteristics, etc.
Determine marketing automation related tools and capabilities – Support development and execution of marketing automation roadmap by identifying opportunities to leverage existing and new technology for increased efficiency and effectiveness.
For hourly W2 contract roles MATRIX offers a highly competitive benefit package including Medical, Dental, Vision, Life, Disability, HSA, and 401(k) with pre and post-tax options. Please see MatrixRes.com/Benefits for more information. For direct hire placement with our clients, benefits will be offered in accordance with that particular client’s offerings. This may include PTO, Medical, Dental, Vision, 401K and other pre and post-tax options.
Job Description A boutique tax and consulting practice in the North Hills is seeking a tax accountant to assist in...Apply For This Job
HIRING IMMEDIATELY — DIRECTOR OF FINANCE Who We Are Hospitality refined for a global mindset. The Global Ambassador is the...Apply For This Job
Primary Responsibilities: The F&I Manager is expected to Present extended service contracts and other owner protection programs available to customers...Apply For This Job
Job Description Description Summary: Serves in a concierge role by servicing walk-in customers. Responsible for retaining and growing consumer and...Apply For This Job
Responsibilities require experience in content creation and basic graphic design using Canva and Unfold. Applicants should have a thorough understanding...Apply For This Job
3.7 Full-time 2 hours ago Full Job Description Who We Are We’re NFP, a five-time Best Places to Work award...Apply For This Job