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MARKETING MANAGER The Marketing Manager position will lead M7’s marketing efforts in planning, executing, and optimizing the company’s marketing strategies across all channels.
This role requires a creative and analytical mind capable of developing innovative marketing campaigns that increase brand awareness, improve customer engagement, and drive sales.
The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a proven track record of managing successful marketing campaigns.
Specific responsibilities may include :
- Develop, implement, and monitor marketing strategies and campaigns across various channels, including digital, email, social media, and traditional advertising.
- Manage and oversee the marketing team’s operations and projects, ensuring timely execution and quality output.
- Analyze market trends and customer behavior to identify opportunities for growth and improvement. Collaborate with Sales, Projects, and Customer Services teams to ensure cohesive branding and customer communication strategies.
- Manage the marketing budget, ensuring efficient use of resources and high ROI on marketing campaigns.
- Track, measure, and report the performance of marketing campaigns and strategies, adjusting as necessary to meet objectives.
- Lead the development and management of the company’s online presence, including website content and social media profiles.
- Oversee the creation of marketing materials and content, ensuring brand consistency and messaging.
- Conduct competitive analysis to stay ahead of industry trends and maintain a competitive edge.
- Foster partnerships and relationships with external vendors, agencies, and stakeholders.
- Monitoring and analyzing business development metrics and KPIs to evaluate the effectiveness of strategies and initiatives and make data-driven decisions.
- Assist with special projects or initiatives outside of regular job responsibilities.
- Tasks or responsibilities that are not explicitly outlined within the job description but may be assigned as needed by supervisors or managers.
- Support colleagues and teams during busy or emergency periods or in areas where additional help is needed.
- Serve as a backup or fill-in for other roles or positions when necessary.
- Provide training or mentoring to new employees or colleagues.
- Contribute to process improvement initiatives or quality assurance efforts.
EDUCATION AND TRAINING
Bachelor’s degree in business, marketing, communications, or related field.
EXPERIENCE
- Proven experience in marketing, together with the potential and attitude required to learn.
- Proven experience in identifying target audiences and creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate.
KNOWLEDGE AND SKILLS
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google AdWords campaigns.
- Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
PHYSICAL AND SAFETY REQUIREMENTS
- Strong analytical and project management skills.
- Confident and dynamic personality.
- Strong creative outlook.
- Excellent communication and interpersonal skills.
- Reasonable accommodations enable individuals with disabilities to perform essential job functions.
- Must comply with any safety or PPE requirements.
OTHER REQUIREMENTS
- Attention to detail.
- Produce error-free work.
- Deadline-oriented.
- Make sure that customers’ requests come first.
- Self-starter who thinks of innovative, faster ways to accomplish tasks.
- Work with minimal supervision.
- Flexible and able to adapt to our dynamic environment.
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