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Diversity matters
We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.
We see you, we celebrate you, we want you!
Who we are
You might know us as the inventors of the bath bomb, but there’s more to this great-smelling, partly employee-owned, family-run company than pioneering cosmetics. We believe our business should put more back into the world than it takes and demonstrate that capitalism can be a force for good. We put our people first and fight cruel practices like animal testing, promote regeneration, and show that it is what’s inside that counts – whether that’s an ingredient in a product, or the minerals in a smartphone.
The role:
The YouTube Channel Manager will manage and develop the LUSH Global YouTube channels. With responsibility to develop and execute the YouTube strategy with a focus on content and community engagement and channel optimization.
Responsibilities:
Develop a comprehensive YouTube strategy to increase engagement, viewers, subscribers, and traffic, as well as implement and manage YouTube activities
Ideate relevant film content in line with current trends and marketing plan
Drive maintenance and optimization of YouTube page (selecting videos to be published, coordinating thumbnail images, organizing playlists, titling videos, adding effective descriptions and tags, etc.)
Expand reach and brand awareness of LUSH on YouTube
Monitor YouTube engagement to create content optimization suggestions
Experiment with new and alternative ways to leverage YouTube activities
Monitor, respond, and manage interactions on YouTube
Work closely with the content creation team to execute YouTube strategies and content
Oversee channel business analytics, including reporting, analysis, and optimization
Use the channel reporting and insights to inform our strategy and optimization
Ideal experience:
Experience of managing brand identities and channels on YouTube
An excellent understanding of how YouTube and video can work as part of a wider marketing strategy
An experienced storyteller with a creative eye for design and video content
A good knowledge of YouTube algorithms
Experience of Influencer marketing and paid advertising
Strong written, editing, and proof-reading skills is a plus, using concise, precise, clear and accurate words choice
Knowledge and application of organic YouTube strategy including content strategy and channel optimization
Analytical and project management skills
Previous experience of working alongside video production teams
An excellent communicator
Experience with other social platforms would be an advantage
Previous experience of vlogging and creating lowfi YouTube content would be an advantage
What’s it like working for Lush
People are at the heart of our business. We want you to enjoy and challenge yourself, build a career, and teach us what we don’t know, so we’ve created a culture where your job description is a starting point, not an end goal. Our working style is flexible, fluid, supportive, and authentic – if you’ve got the drive to push yourself and try different things, you will have our support.
You can find more information here – weare.lush.com
Employee perks:
50% discount on Lush products and spa treatments
Bonus scheme
Pension scheme
Day off for weekday birthdays
Holiday purchase scheme
Cycle to work scheme
Discounted rail and bus season tickets
Employee assistance programme
6 months’ full pay for parental leave (primary caregiver)
Financial childcare support on return to work
Flexible working
We’re 10% Employee Owned, our colleagues have the opportunity to influence positive change in the business and have their voice heard
Support groups, film nights, yoga, meditation sessions and much more
If all this sounds like you, please send us your CV and covering letter, detailing why you want to become a part of the cosmetic revolution.
