Description :
The Digital Marketing Analyst is responsible for strategizing and executing the marketing plans and journeys that create awareness, interest, conversion, and retention for Civic Federal Credit Union.
This individual works primarily in Salesforce Marketing Cloud to develop, target and track one-time and automated marketing promotions, consulting with outside Salesforce support.
Additionally, this role compiles marketing data to measure campaign success and impact the scope of future marketing efforts.
The person successful in this role can adapt to different environments, solve complex problems, and provide a vision to support our marketing initiatives, while being able to clearly articulate data trends and observations to colleagues.
NORMAL DAY-TO-DAY WORK
Serves as a subject matter expert for Salesforce Marketing Cloud. Manages and collaborates with outside consultants to ensure Marketing Cloud activities are developed and implemented including strategy, setup, execution / automation, and tracking / analysis).
Offers internal staff training and demonstrations, as needed.
Formulates plans and strategies for marketing campaigns utilizing an omnichannel approach to reach prospects and members at all stages of the marketing funnel.
Develop insights that drive Marketing decisions and improve our member knowledge.
Manages the creation of marketing journeys, roadmaps, and touchpoints via Salesforce Marketing Cloud, and / or other marketing systems, to ensure members / prospects receive appropriate messaging based on their needs, products and / or other criteria.
Skilled in storytelling and marketing reporting best practices to be able to craft a compelling narrative with clear results to Senior Leadership that helps them better understand our membership.
JOB QUALIFICATIONS
Here are a few qualifications you MUST have to be qualified for this position.
Here are a few qualifications we’d LIKE for you to have.
OUR CULTURE
Our organization believes we can all do well by doing good. We value the contributions of diverse minds and prioritize the success and wellbeing of our employees.
We also believe every person in our organization plays a role in supporting a healthy environment and helping to achieve our goal of prosperity for all.
To this end, we recruit bright, energetic, and talented people to be members of our team. In return, we offer a dynamic workplace that presents opportunities for professional advancement and individual growth.
We strive to always display integrity, self-awareness, courage, and respect for one another while continuing to seek opportunities to learn.
We really believe that when our employees succeed, our community wins.
If you have questions about this position description, please feel welcome to ask. You can reach HR at :
Human Resources
3600 Wake Forest Rd, Raleigh, NC 27609
Requirements :
PI34d595cc998d-26276-33822457
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