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Description
Lifepoint is recruiting for a Recruitment Marketing Manager to join our Marketing Team!
Position Summary :
We are seeking an experienced marketer to aid in planning, executing and optimizing recruitment marketing initiatives for the Hospitals and Provider / Practice divisions.
The candidate will be responsible for digital media campaigns, event support, collateral creation and more. Proficiency in project management across many initiatives and a focus on digital media analytics are preferred.
Must be able to communicate across internal and external teams, experience managing an agency partner and able to participate in analytic review and analysis for better decision making.
About LifePoint Health :
LifePoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities.
We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.
Essential Functions :
- Support the Director of Recruitment Marketing in execution of all projects and initiatives for the Hospitals and Provider Recruitment.
- Assist in recruitment marketing strategy and advertising campaigns across a diverse portfolio of brands. Inclusive of day-to-day tasks with the advertising agency of record, other external partners and internal stakeholders outside of the marketing department.
- Develop relationships with Talent Acquisition partners and executive leadership across each division to become an extension of the recruitment operation’s team / strategy becoming fluent in the business, local market dynamics, business goals to drive results toward and partnering on how and where marketing programs can be leveraged.
- Participate in metrics and reporting to understand how digital marketing campaigns increase brand awareness, application volume or other key objectives.
- Intake communication requests from internal partners across the country related to recruitment marketing writing of job description introductions, mailers / post cards, eblasts, flyers, banners, yard signs, etc.
- Intake media requests from internal partners across the country related to recruitment marketing identification on situation in the market, development of media strategy and plan components in collaboration with agency, launch and reporting of initiative.
- Assist in the execution of all marketing programs related to national and local hiring events, in-person and virtual.
- Other duties as assigned.
Knowledge / Skills / Abilities :
- Excellent writing and presentation skills
- Ability to effectively handle multiple projects at once
- Proficient at Microsoft products, ie. Word, Excel and PowerPoint
- Effective communicator and collaborator
- Excellent project management skills; ability to manage multiple deadlines and plan asset timelines accordingly
- Ability to thrive in a deadline-driven environment; effectively managing multiple tasks with changing priorities
- Ability to work on project teams
- Capable of working independently and delivering appropriate and timely feedback to management and team members as required.
- Prior marketing, advertising or interactive agency exposure through an entry-level or mid level position desired
- Approximate percent of time required to travel : 5% or less.
Skills & Abilities : The requirements listed below are representative of the knowledge, skills and / or abilities required.
Business Mathematical Skills Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to compute rates, ratios, and percentages and to draw and interpret graphs.
Moderate Computers Skills Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.
Moderate Communication Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.
Job Specific Impact Decisions generally affect own job or assigned functional area.
Varied Business Problems Problems are varied and complex, requiring analysis or interpretation of the situation. Problems are solved using knowledge and skills, general precedents and practices.
Moderate Independent Judgement Results are defined; sets personal own goals and determines how to achieve results with few or no guidelines to follow;
supervisor / manager provides broad guidance and overall direction.
Moderate Handle multiple tasks simultaneously with moderate complexity.
Physical & Mental Demands :
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.
- While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time;
- use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl;
talk or hear; taste or smell. The employee must occasionally lift and / or move up to 20 pounds. Repetitive motion of upper body required for extended use of computer.
Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
Work Environment & Travel Requirements :
Work environment characteristics described here are representative of those that an employee may encounter while performing the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job responsibilities.
Works in well-lit, ventilated and climate controlled office environment with routine office equipment; some equipment has moving mechanical parts.
In hospital environment, may be exposed to hazards and unusual elements, which may include but are not limited to bloodborne pathogens and / or contagious illnesses, toxic chemicals, and biohazardous materials which may require extensive safety precautions and the use of protective equipment.
Noise level in the work environment is typical for an office and / or hospital environment.
Minimum overnight travel (up to 10%) by land and / or air.
Benefits :
Competitive pay and benefits including 401k, paid time off, employee illness benefit (EIB), medical, dental, vision.
Additional Information :
Lifepoint Health is committed to providing Equal Employment Opportunities for all applicants and employees and complies with all applicable laws prohibiting discrimination against any employee or applicant for employment because of color, race, sex, age, religion, national origin, disability, genetic information, gender identity, sexual orientation, veterans’ status or any other basis protected by applicable federal, state or local law.
Qualifications
Education :
Minimum Required : Bachelor’s degree in related field.
Experience :
3+ years’ experience in marketing
Hands-on experience strategizing and collaborating cross-functionally
Experience in digital media and marketing analytics
Healthcare and / or recruitment marketing background preferred but not required
15 hours ago
