Kforce Technology Hiring for Marketing Manager I at Chicago, IL, US Full Time

Kforce’s client in Chicago, IL is seeking a Marketing Manager I.Summary : The Consumer Insights Manager has a unique role on the Consumer Insights team.

This individual will serve in a hybrid role that will support traditional and developing platforms and leverage their knowledge of the brand strategy to help create actionable insights for cross-functional teams.

This role will drive Ad Sales Revenue Generation and Sales Team Collaboration, contribute to best-in class Thought Leadership, and provide Ad-Hoc Marketing, Brand and Digital Strategy support for the family of brands.

BA / BS degree in relevant field.Responsibilities :

• Marketing Manager I will be building compelling category insights for the Sales team that drive client cultural understanding, inform strategy, and identify key cross-platform opportunities
• Helping solidify the Sales Team’s competitive advantage by compiling, maintaining, and regularly socializing key audience facts (i.

e., Black Facts deck and infographic)

• Collaborating with Ad Sales Research Analytics to utilize cross-platform viewership data (linear, digital, and social) to create thoughtful and innovative audience analyses to best position and distinguish our networks in the marketplace
• As a Marketing Manager I, you will be assisting in conducting advertiser & sponsorship effectiveness (for linear, digital, and experiential)
• Assisting with other cross-team large scale qualitative and quantitative research projects, including research design, pre-planning and asset collection, vendor management, qualitative research moderation, data analysis, report writing and dissemination / presentation of findings
2 hours ago