The Raben Group Hiring for DIGITAL MARKETING AND COMMUNICATIONS MANAGER Job at Remote Full Time

DIGITAL MARKETING AND COMMUNICATIONS MANAGER

March on Washington Film Festival

March on Washington Film Festival seeks an experienced, self-starting Digital Marketing and Communications Manager. Commitment to the advancement of social justice and civil rights is as important as your technological, marketing, and strategic skills…and a passion for the cinematic arts, especially the documentary form is a definite plus.

The successful candidate will build, launch optimize, and analyze MOWFF’s digital communications and marketing campaigns. You must have a strong understanding of the strategies, nuances and best practices for content development and paid advertising in the digital and social spaces. You will use that knowledge to benefit the Festival’s brand and positively influence earned income both at Festival time and throughout the year.

You will report to our Executive and Artistic Directors and will work with them in promoting all activities that advance awareness of the Festival and its earned income. Specifically, you will:

• Lead all development and executional details of content creation and corresponding digital and social media campaigns.
• Formulate, in conjunction with above senior staff, an annual digital marketing and communications plan
• Manage our digital and social media budgets and billings.
• Align all content and programs to be consistent with agency and client brand equity.
• Track optimize and report on all programs performance and leveraging resulting data into client insights and strategic recommendations.
• Set benchmarks and establishing and meet goal metrics.
• Stay on top of the latest trends and changes in social media and the digital landscape, including advertising strategies, formats, channels and technologies. Conduct competitive research and report findings, key takeaways and insights.
• Manage digital entertainment and ticketing platforms
• Deploy related media outreach activities as guided by the Executive and Artistic Directors

Preferred Skills and Experience:

• 3+ years of digital marketing experience developing and implementing Social and Digital Marketing and communications strategies and supporting creative content
• Storytelling prowess and strong writing skills
• Strong budget management skills
• Prior work experience within an agency or media company; nonprofit client or direct experience and assets
• Facebook Blueprint and/or Google certification.
• Proficiency in Google analytics, SEO and SEM
• Knowledge of HTML and Java scripts
• College degree; master’s in marketing or communications preferred

Candidates should contact David Andrusia

Job Type: Full-time

Pay: $7,500.00 per month

Schedule:

• Monday to Friday
• Weekend availability

Experience:

• Marketing: 1 year (Preferred)

Work Location: Remote