Overview :
At , we are a health care innovation company focused on helping people on their path to better health and are looking for innovative marketing leaders who think big and push boundaries to drive business results always with the consumer at the center of everything we do.
Were looking for a dynamic marketer with a background in Omni-channel, digital to retail, to help develop game-changing ideas to grow engagement within our Subscription and Loyalty programs with innovative retail solutions.
What you will do :
As the Marketing Analyst of Seasonal Marketing, youll be part of the team focused on driving the Client Seasonal business utilizing marketing solutions across paid (e.
g. Digital, SEM / SEO, Social, Radio, TV), owned (e.g. email, in-store) and earned (e.g. influencers). The Analyst will play a critical role in supporting marketing efforts and working cross-functionally to help ensure marketing initiatives deliver the necessary business and consumer outcomes on-time, on-budget, and on-strategy.
Partnering closely with the Sr. Marketing Manager you will drive omni-channel retail trips. This role will report to the Senior Marketing Manager of Seasonal and will work closely with many cross-functional partners including retail Merchandising, Digital, Loyalty & Personalization Store Operations, Finance, Legal & external Agencies.
Position Summary :
As the Marketing Analyst of Seasonal Marketing, youll be part of the team focused on driving the Client Seasonal business utilizing marketing solutions across paid (e.
g. Digital, SEM / SEO, Social, Radio, TV), owned (e.g. email, in-store) and earned (e.g. influencers). The Analyst will play a critical role in supporting marketing efforts and working cross-functionally to help ensure marketing initiatives deliver the necessary business and consumer outcomes on-time, on-budget, and on-strategy.
Partnering closely with the Sr. Marketing Manager you will drive omni-channel retail trips. This role will report to the Senior Marketing Manager of Seasonal and will work closely with many cross-functional partners including retail Merchandising, Digital, Loyalty & Personalization Store Operations, Finance, Legal & external Agencies.
Duties :
Key Responsibilities :
Working closely with the Sr. Marketing Manager and business partners across the organization, the Marketing Analyst will specifically be responsible for the following :
Partner with the Sr. Marketing Manager in developing the Marketing strategy by preparing competitive analysis, leveraging analytics to recommend campaign optimizations, and putting together materials to communicate strategy to both internal and external partners.
Lead the execution of marketing strategies and tactics across paid, earned, and owned channels. Tactics include email, paid media, affiliate, social, direct mail, in-store, and more.
Must deliver work that is on-time, on-budget, and on-strategy.
Manage and develop strong, collaborative relationships with Business Partners across the organization to ensure marketing initiatives meet deadlines.
Leverage analytics to measure campaign success, and support optimization to deliver desired results.
Apply lessons learned and continuously improve the way that work is developed and delivered, providing feedback and implementing changes to optimize internal processes.
Act as an independent self-starter and anticipate requests to properly execute projects and initiatives.
Be able to negotiate compromises, have difficult conversations, and manage up / across / down within and across teams in a positive and collaborative spirit.
Ensure all marketing materials are on-strategy and meet marketing, brand, and legal guidelines
Experience :
Required Qualifications
3+ years of marketing experience with a strong foundation of business, retailer, and consumer understanding
2+ years of retail marketing or retail agency / strategy experience.
1+ years of digital marketing experience
Preferred Qualifications
1+ years of brand or category management experience a plus.
1+ years of shopper marketing experience a plus.
Proven track record of the ability to work collaboratively with internal and external business partners in delivering positive ROI results.
Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
Proven ability to work creatively and analytically in a problem-solving environment
Intellectual curiosity about the customer, customer journey and experience
Self-motivated, high-capacity individual who can function and win in a demanding, performance-driven environment.
Excellent communication skills that can be effectively articulated in both written and oral forms across a diverse audience.
Strong PC knowledge including Microsoft Word, Excel, and PowerPoint.
Education :
Bachelors degree required. Relevant Experience.
What days & hours will the person work in this position? List training hours, if different.
Mon-Friday 9-5 EST
Type of Start
Individual starts
Is this an in-person, patient-facing role?
Onsite Requirements
Fully remote (never coming onsite)
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