Integrated Resources, Inc Hiring for *Marketing Analyst – Program Coordinator, Marketing at Woonsocket, RI, United States Full Time

This position is based out of our Woonsocket, RI office and is currently operating as a hybrid model (3 days in the office and 2 days working from home).

Job Description

As a member of the marketing team, you will help deliver world-class, customer-focused personalization to millions of ExtraCare members.

You will collaborate across marketing functions to support the development of multiple programs through different marketing channels and act as a liaison between strategists and operations partners, both internal and external to the organization.

We are looking for someone who is curious, with an eye for process improvement and driving efficiency. You will build an understanding of the business, our customers, and goals while you help consolidate multiple strategies into a cohesive, executable plan.

You will present your plans to Product alignment and drive teams towards flawless execution. Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross-functional stakeholders.

He / she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written.

Your responsibilities will include :

• Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process
• Help drive adherence to annual & quarterly planning processes, ensuring our team keeps laser-focused on work with the highest value
• Develop an understanding of multiple personalization objectives and their interactions with one another
• Develop an understanding of current & upcoming new system capabilities and their potential impact on assigned projects
• Partner with campaign experts to understand how campaigns are built to influence recommendations for future campaign execution
• Translate customer and program strategies into cohesive campaign specifications that will act as the source of truth for execution within our marketing channels, primarily email, direct mail, SMS, and PUSH
• Attend (and sometimes lead) cross-functional kickoff meetings to share & Product alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications
• Strategic point of contact to help resolve issues that arise during the project execution phase
• Communicate with 3rd party providers regarding upcoming projects to ensure proper scheduling and deployments
• Identify opportunities for process improvements and plans to mitigate any risks

Position Summary :

As a member of the marketing team, you will help deliver world-class, customer-focused personalization to millions of ExtraCare members.

You will collaborate across marketing functions to support the development of multiple programs through different marketing channels and act as a liaison between strategists and operations partners, both internal and external to the organization.

We are looking for someone who is curious, with an eye for process improvement and driving efficiency. You will build an understanding of the business, our customers, and goals while you help consolidate multiple strategies into a cohesive, executable plan.

You will present your plans to Product alignment and drive teams towards flawless execution. Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross-functional stakeholders.

He / she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written.

Duties :

As a member of the marketing team, you will help deliver world-class, customer-focused personalization to millions of ExtraCare members.

You will collaborate across marketing functions to support the development of multiple programs through different marketing channels and act as a liaison between strategists and operations partners, both internal and external to the organization.

We are looking for someone who is curious, with an eye for process improvement and driving efficiency. You will build an understanding of the business, our customers, and goals while you help consolidate multiple strategies into a cohesive, executable plan.

You will present your plans to Product alignment and drive teams towards flawless execution. Successful candidates will have a proven track record of managing many projects simultaneously and partnering with cross-functional stakeholders.

He / she will be highly organized yet flexible, have a strong attention to detail and have exceptional communication skills, both spoken and written.

Your responsibilities will include :

• Build relationships with stakeholders, both upstream and downstream in the marketing campaign development process
• Help drive adherence to annual & quarterly planning processes, ensuring our team keeps laser-focused on work with the highest value
• Develop an understanding of multiple personalization objectives and their interactions with one another
• Develop an understanding of current & upcoming new system capabilities and their potential impact on assigned projects
• Partner with campaign experts to understand how campaigns are built to influence recommendations for future campaign execution
• Translate customer and program strategies into cohesive campaign specifications that will act as the source of truth for execution within our marketing channels, primarily email, direct mail, SMS, and PUSH
• Attend (and sometimes lead) cross-functional kickoff meetings to share & Product alignment on plans developed in a way that leads to flawless execution and delivers expected learnings for future communications
• Strategic point of contact to help resolve issues that arise during the project execution phase
• Communicate with 3rd party providers regarding upcoming projects to ensure proper scheduling and deployments
• Identify opportunities for process improvements and plans to mitigate any risks

Experience :

Required Qualifications

• Excellent communicator, both verbal and written
• Shown ability to work across multiple, simultaneous projects with high time demands
• Highly organized with exceedingly strong attention to detail
• Proven track record of delivering high levels of service to internal and external partners or customers
• Proficient in Microsoft Office suite, primarily Excel, PowerPoint, Outlook, Teams and OneDrive (or their equivalents with ability to learn & adapt quickly)
• A real passion for understanding and meeting customer preferences & driving business results
• Bachelor’s degree in business, marketing or communications (or equivalent experience)

Preferred Qualifications

• 1+ years of marketing campaign planning or project / program management
• Loyalty marketing or personalization experience in retail, consumer packaged goods, or related consulting environment

Education :

Bachelor’s degree in business, marketing or communications (or equivalent experience)

What days & hours will the person work in this position? List training hours, if different. 8 : 30 – 5 : 00PM EST Is this an in-person, patient-facing role?

No Onsite Requirements Onsite as needed