Indiana University Bloomington Hiring for Digital Marketing Coordinator (Marketing Generalist) at Bloomington, Indiana Full Time

Job Summary

Department-Specific Responsibilities

• Creates a variety of content creation tasks including writing, editing, and copyediting to maintain a compelling, rich, and relevant information environment for the College and its departments and programs
• Works with the Digital Marketing Leader and the Director of Communications and Marketing to determine project assignments and deadlines
• Obtains, organizes, and manages visual assets, permissions, approvals and other necessary aspects of content development and management
• Works with the Web Content Management System (WCMS), Salesforce, LiveWhale, and social media platforms to design, produce, and display content for the College’s digital marketing email campaigns, websites and landing pages, social media posts, and other digital communications
• Provides support to departments when appropriate and necessary
• Creates reports that help the office assess the performance of digital marketing campaigns using Google analytics and other data tools

General Responsibilities

• Independently develops and executes basic strategic marketing plans for a department or functional area within a department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation
• Responds to inquiries and requests from stakeholders and explains information regarding policies, procedures, and programs
• Manages relationships with various internal and external stakeholders, including vendors, and acts as a collaborative resource in curating marketing plans to relevant initiatives, groups, events, and programs
• Regularly researches relevant subject matter to increase knowledge in area(s) of specialty, including information on various marketing channels (print, online, electronic, email, social media, and direct mail)
• May participate in team-based marketing planning to align strategies and deadlines across various concurrent projects and initiatives
• Collaborates with users of various software programs and creative platforms to create and deliver content and marketing materials in multiple formats to a variety of audiences

Qualifications

EDUCATION

Required

Bachelor’s degree in communications, marketing, English, public relations, or related field

Combinations of related education and experience may be considered

SKILLS

Required

• Proficient communication skills
• Maintains a high degree of professionalism
• Demonstrated time management and priority setting skills
• Demonstrates a high commitment to quality
• Possesses flexibility to work in a fast paced, dynamic environment
• Seeks to acquire knowledge in area of specialty

Preferred

• Experience in WCMS, Salesforce, LiveWhale, Google Analytics, basic project management and sharing tools such as Asana and Google docs
• Outstanding writing, editing, and copyediting skills
• Ability to work in a team environment, manage multiple projects, and meet deadlines
• Ability to work competently in digital marketing platforms and tools
• Willingness to train, adapt, and learn new skills in a fast-changing field
• Detail oriented
• Possess excellent time management and organizational skills
• General knowledge of best practices in communications and marketing
• Knowledge of current trends in digital marketing, including tools and strategy

Working Conditions / Demands

This role requires the ability to effectively communicate and to operate a computer and other standard office productivity equipment.

The position involves sedentary work as well as periods of time moving around an office environment and the campus. The person in this role must be able to perform the essential functions with or without an accommodation.

Additional Information

No job description available

Work Location

Bloomington, Indiana

Advertised Salary

$43,000-$45,000 annually

Benefits Overview

For full-time staff employees, Indiana University offers a wide array of benefits including :

• Multiple plan options for medical insurance
• Dental insurance
• Health Savings Account with generous IU contribution
• Life insurance, LTD, and AD&D options
• Base retirement plan contribution from IU, subject to vesting
• Additional supplemental retirement plan options
• Tuition benefit for IU classes
• 10 paid holidays per year
• Generous Paid Time Off
• Paid Parental Leave
• Employee Assistance Program (EAP)

Learn more about our benefits by reviewing our online Benefits Brochure.

Job Classification

Career Level : Core

FLSA : Exempt

Job Function : Marketing & Communications

Job Family : Marketing

Click here to learn more about Indiana University’s Job Framework.

Posting Disclaimer

Due to the COVID-19 pandemic, there may be differences in the working conditions as advertised in our standard job postings (e.

g., the ability to travel from one campus to another, etc.). If you are invited for an interview, please discuss your questions or concerns regarding the working conditions at that time.

This posting is scheduled to close at 11 : 59 pm EST on the advertised Close Date. This posting may be closed at any time at the discretion of the University, but will remain open for a minimum of 5 business days.

To guarantee full consideration, please submit your application within 5 business days of the Posted Date.

If you wish to include a cover letter, you may include it with your resume when uploading attachments.

New employees will be provided with information regarding Indiana University’s COVID-19 vaccine policy, which includes the opportunity to request an exemption.

To learn more, view our COVID-19 vaccine information page.

Equal Employment Opportunity

Indiana University is an equal employment and affirmative action employer and a provider of ADA services. All qualified applicants will receive consideration for employment based on individual qualifications.

Indiana University prohibits discrimination based on age, ethnicity, color, race, religion, sex, sexual orientation, gender identity or expression, genetic information, marital status, national origin, disability status or protected veteran status.

Indiana University does not discriminate on the basis of sex in its educational programs and activities, including employment and admission, as required by Title IX.

Questions or complaints regarding Title IX may be referred to the U.S. Department of Education Office for Civil Rights or the university Title IX Coordinator.

See Indiana University’s Notice of Non-Discrimination here which includes contact information.