I Heart Mac and Cheese Hiring for Marketing Manager Job at Boca Raton, FL Full Time

The Marketing Manager for I Heart Mac & Cheese is responsible for working with the marketing director in the development and implementation of all marketing plans, marketing budgets, and oversight of marketing to support our restaurants and grand openings. The Marketing Manager helps to support all critical business initiatives including customer awareness and retention, brand protection, and market share for individual restaurants.

Responsibilities & Duties

• Work with Marketing Director and Operations on the roll out of new marketing programs and product launches

• Coordinate with internal departments on roll-out of national and local marketing calendars/initiatives

• Make marketing strategy recommendations that improve sales and profitability, utilizing information from market research, restaurant sales, vendors, and guest feedback

• Implement and execute strategies that result in the achievement of sales, market share, or market growth

• Lead the marketing support of all new restaurant openings including marketing budget, ads, POS materials and menu layout review

• Assist existing restaurants with local store marketing initiatives.

• Oversee paid digital marketing efforts for each participating store to drive new customer awareness, return guests and build online ordering sales

• Manage getting new and correct information up on website

• Partner with social media manager and graphic designer on marketing initiatives (national and local) to be launched on social channels

Qualifications

• Restaurant franchise experience preferred

• Undergraduate degree.

• Minimum of 3 years experience in restaurant marketing preferred

• Excellent written and verbal communication skills.

• Experience in website management.

• Ability to manage multiple projects simultaneously

• Proven experience developing marketing plans and campaigns

• Strong project management, multitasking, and decision-making skills

• Metrics-driven marketing mind with eye for creativity

• Proficiency with online marketing and social media strategy

• Knowledge of Microsoft Office Suite (Excel, Word, PowerPoint).

Please provide a cover letter with salary requirements and start date availability for immediate consideration.