Humane Society of Tampa Bay Inc Hiring for Marketing and Communications Manager Job at Tampa, FL Full Time

The Marketing and Communications Manager is responsible for the execution and management of internal and external marketing and communications for the organization, as well as managing and developing the overall Humane Society of Tampa Bay brand. The Marketing and Communications Manager will also serve as the public relations liaison and will maintain and cultivate relationships with local, national, and international media. The Marketing and Communications Manager is a working manager who will create and/or implement print and digital marketing materials, conduct industry and client research, track media hits, maintain the HSTB website, prioritize brand management, and act as a support for various departments.

QUALIFICATIONS:

Four-year degree in Marketing or Communications (preferred) . Must have marketing and project management experience in a fast paced environment, a great can do and positive attitude, flexible, fast thinking and resourceful. Must be highly organized/able to manage multiple projects at once; be energetic; communicate effectively (both orally and in writing); be resourceful and self-initiating, be able to follow directions; must value collaboration and be a team player; must be comfortable on camera (TV); must be able to take photos, video and be technically as well as social media savvy.

Website design (basic HTML) and WordPress experience required. Excellent writing and editing skills a must. Public speaking skills required, media experience a plus. Must have a good driving record and be able to lift up to 50 lbs.

DUTIES AND RESPONSIBILITIES:

• Organize and manage the marketing team and support multiple departmental projects in a fast paced environment.
• Oversee and direct the organization and compilation of story-telling content for use across multiple departments and initiatives.
• Oversee and direct all social media content.
• Be able to clearly communicate a creative vision to Graphic Designer.
• Ability to follow through quickly and accurately.
• Ability to problem solve.
• Ability to shift focus and adjust project timelines accordingly.
• Track, measure, and analyze marketing initiatives to create efficiency and increase overall impact.
• Work closely with the CEO, CDO, Director of Shelter Operations, and Director of Hospital Operations to create strategies targeted to adopters/clients/donors/supporters and to implement marketing strategies and objectives.
• Differentiate HSTB from ALL animal welfare organizations by creatively marketing HSTB’s mission and services.
• Increase HSTB’s reputation throughout Florida and beyond.
• Increase digital footprint (social media following, website visitors, digital donations, email list).
• Increase brick and mortar/event traffic (adopters, animal hospital client, event attendees).
• Capitalize on digital audience via digital fundraisers, appeals, social media donations and custom product sales.
• Speak and present externally and internally.
• Assist in presentations, including online, video with on-call availability.
• Maintain, design, and update HSTB Website as needed.
• Use multiple software platforms that support marketing, donor relations, events, and social media.
• Ensure creative marketing materials from all departments undergo regular review and adhere to brand guidelines. Be the last point of contact with the Humane Society of Tampa Bay deliverables before they are published/distributed ensuring all formatting, aesthetics and content are in-line with the HSTB standards and expectations.
• Enhance, manage & maintain HSTB brand to create public “brand recognition”.
• Manage all internal promotions including shelter presentation screens, building signage, and promotional collateral stock.
• Availability and flexibility to work off hours when needed including some nights and weekends.
• Be able to plan, script, facilitate and direct stage productions at major events.
• This position will have direct reports: Social Media and Content Coordinator and Graphic Designer.
• Performs other duties as assigned by the CEO.

We’re an AMAZING organization that helps THOUSANDS of animals each year!!!

When applying please include salary requirements: starting pay is $ 65,000- $70,000.00 based on experience.

Great package that includes: Medical/Dental/Vision/Life Insurance, paid time off, 9 paid holidays , your birthday off in 2023 , employee discounts AND free adoption of a pet !!!

Education

Required

• Bachelors or better in Marketing or related field