MyComputerCareer Hiring for Social Media Video Content Specialist Job at Holly Springs, NC Full Time

PURPOSE OF POSITION:

The Social Media Video Content Specialist (SMVCS) is primarily responsible for creating and owning organic content on MyComputerCareer’s soon-to-be-developed TikTok channel. The ideal candidate will have a strong presence and knowledge of the platform, including best practices on posting, engaging, and growing an organic audience. The person in this role is responsible for developing platform-specific content and supporting highly effective social media marketing campaigns that drive growth in lead acquisition. The SMVCS works closely with the entire Marketing team, as well as internal and outsourced designers, copywriters, and specifically other Social Media Content Specialists, to deliver creative campaigns that drive business growth. Metrics associated with this position are centered around engagements, lead generation, lead conversion, post-performance, and social platform fans/followers.

Highly Creative – always trying out new things, finding creative solutions, always testing and learning, optimizing content, imaginative, and is excited to use new technology! Passion for social media marketing in all its forms – creating, curating, developing, distribution and analytics is a must.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Help drive social traffic, engagement, and brand awareness primarily on TikTok, but with also support these efforts across all company social channels

• Optimize various social platforms

• Ensure lead generation through social media channels

• Conduct ongoing data analysis to understand consumer behavior and site performance

• Create compelling content (video, copy and graphics) for different social platforms

• Create images, and use effective storytelling, to create unified social media campaigns

• Schedule and post content to various social channels

• Generate leads through social media channels

• Assist in the creation and maintenance of social campaigns and track their success

KEY SKILLS:

• Experience in short-form video creation for TikTok, Instagram, Facebook, YouTube, etc

• Experience creating, editing, optimizing content for YouTube

• Working knowledge of Adobe Creative Cloud, Canva, Facebook Business Manager, and Google Analytics. Possess an excellent working knowledge of MS Office and Google Drive Suite

• Ability to multitask and prioritize daily, weekly, and monthly goals

• Strong organization and planning skills

• Self-starter with speed – ability to create content quickly (when needed) to seize real-time opportunities Exceptional written communication skills and superb grammar

• Strong attention to detail

• Experience with social media presence and strategy

• Ability to analyze measurement data and analytics to provide feedback and revise strategies

KEY COMPETENCIES:

• Successfully able to work independently as well as within a team

• Demonstrate a “can do” attitude with the ability to adapt to change quickly

• Innovative and creative within all forms of social media marketing – creating, curating, distributing, and analytics.

• Passionate about social media marketing

EDUCATION & EXPERIENCE REQUIREMENTS:

• Bachelor’s degree in Marketing, Communications or related field; or a comparable combination of education and experience

• 1-4 years of TikTok experience for a business. High performing personal accounts with a strong following/growth will also be considered

• Experience with business information systems and marketing automation platforms; specifically, Adobe Creative Cloud, Canva or similar design programs

• 2 years: Comprehensive knowledge and understanding of marketing and social media marketing concepts, principles, best practices, tools, and technology

• 2 years: Creating social media content for use across multiple platforms and social channels

• Experience with social influencer marketing.

PHYSICAL & COGNITIVE DEMANDS:

• The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions and perform any other duties, as assigned by their manager

Education

Preferred

• Bachelors or better in Marketing or related field

Behaviors

Preferred

• Team Player: Works well as a member of a group
• Enthusiastic: Shows intense and eager enjoyment and interest
• Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
• Innovative: Consistently introduces new ideas and demonstrates original thinking