HMSA Hiring for Director, Marketing at Honolulu, HI, United States Full Time

• Strategic planning, campaign implementation, and project management.
• In partnership with key business areas, lead the development of comprehensive marketing plans and multichannel campaigns to engage target audiences and promote HMSA’s lines of business, programs, and services.
• Own and develop strategic marketing plans to promote HMSA’s brand.
• Collaborate with leadership to plan, direct, and implement marketing strategies to support key plans and initiatives.
• Secure endorsement and consensus for strategies and plans to build awareness of the HMSA brand.
• Establish and implement policies and procedures for managing and completing projects.
• Ensure cost effective, high quality, and timely delivery of design, production, and fulfillment.
• Oversee the development, distribution, and maintenance of all print and digital collateral including but not limited to, email, direct mail, brochures, event invitations, promotional items, and more.
• Oversee staff in managing search engine optimization, paid digital tactics, social media advertising, and all other digital marketing platforms.
• Manage the marketing budget by summarizing, researching, analyzing past expenditures, and forecasting projections based on strategies and projects to be deployed.
• Management
• Manage the Marketing Specialist & Media Buyer, Marketing & Communications Specialist, and other staff as assigned.
• Establish systems for assignment, tracking, and review of work.
• Function as a senior member of the department, participating on the management team, and helping to lead the department toward meeting its goals, mission, and vision.
• As appropriate, contract with, manage, and direct the work assignments of vendors and consultants.
• Relationship management
• Develop relationships with HMSA department leads to ensure appropriate and consistent marketing support.
• Develop relationships with subject matter experts to ensure message alignment and integration.
• Select and manage appropriate vendors to support HMSA’s marketing efforts.
• Performs all other miscellaneous responsibilities and duties as assigned or directed.
• Support VP, Communications and other executives with special projects and other duties as assigned.

LI-Hybrid