Government Business Results Hiring for Freelance Product Marketing Manager / Industry Marketing Strategist – Remote at Reston, Virginia, United States Full Time

Government Business Results (GBR) is a small, fast-paced, go-to-market agency that works with global tech firms to help them grow their businesses in the public sector market (federal and state and local government).

Headquartered in Virginia, we specialize in the development of go-to-market strategy, positioning and messaging, and marketing and sales enablement for our clients.

We are looking for a freelance Product Marketing Manager / Industry Marketing Strategist interested in flexible, project-based engagements.

The right freelancer can expect up to 20-30 hours per week of steady work, with the potential to extend into longer-term engagements or continue with ongoing project work.

As a GBR Industry Strategist, you will act as an Industry / Product Marketing Manager, researching the client’s technology product line and target public sector segment.

The goal is to quickly understand the trends, drivers, challenges and other market dynamics and identify the client’s product fit and target customers within a market segment.

You’ll use this analysis to create differentiated GTM positioning and value propositions tailored for the government segment and craft messaging that can be used downstream in marketing and sales enablement efforts that you will also be involved in.

Much of the work is deadline-driven and requires the ability to easily shift mental context from one product / segment to another.

Responsibilities

• Use research skills to find and sift through industry statistics, trends, and budgets for Public Sector / Government IT trends and spending
• Identify unique positioning for technology clients in the government market and craft compelling messages that connect with target market personas and align differentiated benefits to their perceived value
• Identify and build out targeted storylines (told through blogs, webinars, and other assets) to advance client POV in the government marketplace
• Create foundational outlines, abstracts, and other supporting materials to support development of assets and content
• Provide research / insight regarding customer / competitor markets; evaluate client competition, providing competitive analysis when necessary
• Collect and analyze data on demographics, preferences, needs, buying habits, and vehicles within U.S. Government Agencies and identify potential markets and factors affecting product demand
• Prepare reports and presentations, illustrating data graphically, and translating complex findings when possible

Qualifications

• Bachelors degree (or equivalent experience) in a related field
• Minimum 8 years of professional experience in related technical, B2B marketing
• Expert understanding of technology concepts, SaaS, cloud, cybersecurity, automation and AI with ability to quickly ramp up on a new client’s technology platform and product portfolio
• Experience with high-tech industry concepts, terms, customers, problem sets and technology with proven ability to quickly ramp on new technologies and market dynamics and work on a variety of different projects
• Very strong written communication skills and experience creating clear, concise, persona-driven messaging, foundational GTM plans, sales play strategies, and content support (outlines, customer presentations, battlecards, blog and webinar abstracts);

technical copy writing experience helpful

• Familiar with B2B content marketing and enablement tactics to include integrated marketing campaigns, sales enablement and collateral
• Self-starter, detail-oriented, with the ability to be flexible, learn quickly, and be responsive in a fast-paced, deadline-driven environment
• Excellent teamwork skills, and proven ability to collaborate and influence cross-functional teams
• A curious mindset and relentless desire for creating the optimal market / technology solutions
• Knowledge of basic research methodologies and market analysis techniques
• Proficient in Word, Excel, PowerPoint, and Microsoft Office Suite
• Agency experience and / or background in technical copywriting helpful

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