Gordon College Hiring for Email Marketing Specialist Job at Wenham, MA Full Time

Function: Under the supervision of the Senior Director of Communications, Operations and Guest Relations; responsible for all aspects of emails in the Slate CRM. Assists with the set up of communications in various platforms.

Description of Duties and Tasks:

Essential Responsibilities:

Do you get geek out over marketing technology and envision yourself on a digital marketing career path? Here’s your next stop: Admissions Email Marketing Specialist.

As our in-house email guru you’ll run our email machine, strategically pulling the right levers and maneuvering the dials to move thousands of prospects through the funnel. And you know that one of the keys to doing this effectively is understanding your audience, which is why you’re well-versed in Gen Z.

You get to mesh your creative bent with your technical chops and marketing expertise to execute emails that drive action. This means that little competitive streak of yours comes to life when you’re meticulously A/B testing, running analytics and finding solutions for optimizing delivery, opens and clicks.

And we probably don’t need to say this, but of course you’re fluent in HTML and you’re obsessed with keeping up on email best practices.

Your day-to-day would involve:

• Corralling intelligent queries and delivering relevant content

• Testing and optimizing (and then testing and optimizing again)

• Working with the creative team and the operations team to make sure emails are crushing it from concept to engagement

Required Knowledge, Skills and Abilities

In order to fully perform the above functions, the applicant must possess the following knowledge, skills and abilities, or demonstrate that the major responsibilities of the job can be accomplished, with or without reasonable accommodation using some combination of skills and abilities.

1. Must profess faith in Jesus Christ as Lord; must accept Gordon’s Statement of Faith; must practice Christian values in daily interactions with students, faculty, staff, and the public as outlined by Gordon’s Statement of Life and Conduct; and must work to advance Gordon’s mission through this position.

2. Foster community by showing the love of Christ to others, connect with employees outside of the department, participate in college wide events, respond quickly to colleagues and be open to collaborating with other departments to advance Gordon’s mission.

3. Proficient in HTML, data systems, query building, conditional logic and building out workflows.

4. Must demonstrate an ability to think creatively, problem solve and think outside the box.

5. An ability to both work independently and with a team.

6. Is able to work on multiple projects at once while meeting project deadlines.

7. A Bachelor’s degree or work equivalent is required.

8. Computer knowledge/skills required.

Position Code: ADM-COM-1

Grade: 3

FLSA Status: Non-exempt

Job Type: Full-time

Pay: $37,514.43 – $45,178.66 per year

Benefits:

• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Relocation assistance
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: One location