General Truck Sales Hiring for Digital Marketing Manager Job at Pendleton, IN Full Time

We are currently seeking a Digital Marketing Manager to join our growing team!
The Digital Marketing Manager will be responsible for building and executing integrated content and marketing strategies across all digital channels. You’ll collaborate closely with internal and external partners to oversee digital marketing plans. A strong grasp of current marketing tools and strategies and the ability to lead integrated digital marketing campaigns from concept to execution is crucial.

Essential Duties:

• Work with the management and executive team to plan and execute all digital marketing, including SEO/SEM, marketing database, email, and display advertising campaigns.
• Design, build, and maintain a comprehensive social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Produce and edit audio and video segments.
• Supports all sales activities with content development and marketing materials.
• Leads the analysis of customer research, current market conditions and competitor information.
• Develops and implements campaign plans and projects for new and existing products and service lines in coordination with the sales team.
• Creates collateral materials in support of complex business proposals and sales process.
• Manages multiple campaigns from different business units simultaneously.
• Builds brand awareness through industry publications, paid digital campaigns, organic and paid social media, and website development.
• Creates print collateral and customer messaging including value statement, product and service brochures, presentation templates, white papers, etc.
• Able to plan, coordinate, and execute employee, customer, and vendor events.

Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be highly focused on providing an industry-leading customer experience.
• Bachelor’s degree in marketing or a related field preferred.
• 5+ years of proven working experience in digital marketing.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with Adobe Illustrator, Adobe Premiere Pro, Adobe Lightroom & Photoshop.
• Experience with Google My Business.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Must have a valid driver’s license.

Benefits include:

• Great pay in a friendly, professional environment
• Customer focused and upbeat co-workers
• Career stability in a growing industry
• Medical, dental, vision insurance
• Accident and cancer insurance
• Disability and life insurance
• Matching company 401(k), fully vested in 4 years
• 2 weeks paid vacations on first anniversary
• Up to 5 PTO days
• 6 paid holidays

General Truck Sales is a commercial truck dealership that is fast-paced and industry, customer, and employee focused! We have over 62 years in the commercial truck sales and service industry and our three dealership locations in Indiana and Ohio offer many opportunities for growth. Imagine yourself working in a 4-time “Volvo Dealer of the Year” dealership with a diverse customer base and friendly co-workers!

This is the perfect career for a people person who enjoys building meaningful and long-lasting relationships and is proud to be a trusted advisor to your customers. We are customer service driven, not just focused on the numbers and the bottom line. That means our customers will have a better experience. Experience greater job satisfaction today at General Truck Sales!

Job Type: Full-time

Pay: Up to $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift

Work Location: One location