Genentech Hiring for Senior Marketing Manager (MCL Launch & CLL Patient Focus) Job at South San Francisco, CA Full Time

The Position

Company

Genentech is a biotechnology company dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis.

Who We Are

Venclexta (venetoclax) is within the hematology franchise and is a first-in-class BCL-2 inhibitor that has received multiple breakthrough designations for the treatment of hematologic malignancies. This novel medicine, which is co-promoted with our partner AbbVie, has multiple in-line indications across chronic lymphocytic leukemia (CLL) and acute myeloid leukemia (AML) as well as a robust pipeline of potential future indications. It is a driver for Hematology and a key molecule within the Genentech portfolio.

This is a fun, culture-driven team committed to inspiring our customers, helping patients and driving growth for the Oncology business and broader portfolio. We are seeking a talented individual with strong marketing experience, a passion for driving impact for patients, a collaborative spirit, and an enterprise mindset.

Role

The Senior Marketing Manager (SMM) will report into the Marketing Team Director and will focus on supporting Venclexta’s launch in Mantle Cell Lymphoma (MCL) and will lead our CLL patient marketing efforts. They will shape and execute on our MCL and CLL strategies, develop customer-centric resources, explore approaches to sharing Venclexta’s CLL value proposition with patients, and mobilize the field to drive MCL uptake and overcome barriers to use, especially in community oncology accounts.

The SMM will continuously develop and contribute essential marketing capabilities (e.g., brand positioning, content development, customer engagement, digital development, channel optimization) and business acumen (healthcare ecosystem marketing, customer knowledge) that enable the development and execution of product value propositions. This role will collaborate closely with the rest of the Venclexta marketing team, co-promote partners, cross-functional partners, and our healthcare ecosystem field teams.

This individual also lives the Company Operating Principles:

• I always act as if patients I know are in the room and do what’s best for them

• I seek answers through experiments, data and debate, and act on facts

• I care, collaborate and commit without boundaries, and trust others to do their part

• I seek diverse perspectives, invite opposing views, and challenge myself and others

• I push to learn new things even if difficult, and openly share my successes and failures

• I eliminate complexity, reuse with pride, and accomplish more with less

• I take accountability to do what’s right, deliver value fast, and don’t wait for certainty

• I choose actions today that benefit future generations

Key Job Responsibilities

• Supports the development and execution of the product/TA value proposition, customer positioning, and the end-to-end customer experience. Supports the development and execution of the Genentech value proposition.

• Responsible for optimizing all marketing materials, including branding, messaging, and channel mix for target customers. Creates new materials when necessary to address a customer need.

• Uses and commissions appropriate marketing research needed to drive the product’s overall market positioning and to inform the optimal end-to-end customer experience

• Identifies and works regularly with internal network partners and external resources to deliver product marketing activities

• Responsible for ensuring a seamless, well-integrated product message and position across multiple marketing platforms

• Accountable for high quality, compliant execution across all marketing platforms and customer types (e.g. patients, providers, organized customers)

• Prioritizes and creates personal messages and resources for field-based channels in coordination with non-personal messages and resources

• Monitors marketing activity usage, performance, and customer satisfaction to optimize campaigns and drive customer and business outcomes

• Partners with the Promotional Review Committee (PRC), including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics

• Leads and/or participates in flexibly deployed work teams across the CMG network, contributing novel ideas or approaches based on their areas of expertise Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities

Demonstrates Proficiency within the following Key Capability Areas

• Customer, Product and Market Insights: Ability to understand, integrate and synthesize insights across customers, competitors, therapeutic or business areas and markets to inform customer-centric business decisions

• Financial Acumen: Ability to use financial information and capabilities to inform investment decisions, manage external partners and budgets, and drive sound business decisions

• Value Creation: Ability to develop and communicate the unique value and promise that Genentech’s products and solutions provide to its customers; Strong agency management skills

• Business Strategy: Ability to make choices and identify key metrics to deliver measurable customer and financial objectives that drive business forward.

• Customer Experience: Ability to create and execute customer-centric programs and solutions to positively and meaningfully engage customers across the care continuum

• Market Execution: Ability to create, implement and iterate impactful tactics with clear and measurable outcomes to the business and the customer

• Account Marketing and Partnerships: Ability to identify, develop and maximize effective working relationships with customers and partners to gain alignment on customer needs and optimize business and customer outcomes

Skills and Competencies

• Strong working knowledge of all aspects of brand marketing to include positioning, branding, campaign development and channel mix

• Knowledge of the healthcare ecosystem including health economics, policy and the regulatory environment

• Knowledge of each critical customer type e.g. patients, providers, organized customers as well as their experiences and their needs end-to-end

• Ability to think with an enterprise mindset

• Ability to influence and inspire individuals and teams across the CMG network

• Breadth of experience in product/therapeutic area, access marketing and multichannel marketing

• Ability to flex and thrive in an ambiguous environment undergoing transformational change

• Strong customer orientation and focus

• Strong analytical skills to effectively utilize research and behavioral data to shape strategies and tactics

• Strong agency management skills

• Ability to translate strategic direction into action plan for self, and make progress in the face of ambiguity • Good judgment in recognizing the distinction between “good enough” and perfection • Embraces change, embodies a continuous improvement mindset, and exemplifies agile principles in day-to-day activities

Qualifications
Bachelor’s degree in Marketing / Business preferred
MBA or other related graduate level degree preferred

Experience

• 12-15 years of experience with the majority working in a product or access marketing function

• Experience in the managed care, pharmaceutical or biotech industry/pharmaceutical or biotech field sales

• Marketing experience in other relevant industries

• Experience in creating marketing strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes

Location

• Position is South San Francisco based

• Relocation assistance is being provided

#LI-KG5

Genentech is an equal opportunity employer, and we embrace the increasingly diverse world around us. Genentech prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, marital status and veteran status.

Genentech requires all new hires to be fully vaccinated against COVID-19 as of their start date. This requirement is a condition of employment at Genentech, and it applies regardless of whether the position is located at a Genentech campus or is fully remote. If you are unable to receive the vaccine due to a disability or serious medical condition, or because it is prohibited as a result of your sincerely held religious beliefs, you will have an opportunity to request a reasonable accommodation.

Job Facts

JOB FUNCTION

COMPANY/DIVISION
Genentech

SCHEDULE

JOB TYPE
Full time