G Hiring for Head of Marketing, G2 Track Job at Remote Full Time

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits.

About G2 – The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

Is this you?

As Head of Marketing for G2 Track, you will lead marketing for G2’s SaaS Management Software which helps finance and IT leaders manage their software spend and utilization. This is a unique opportunity to lead marketing for a product that is backed by G2’s highly-trusted brand and reputation, and in a fast-growing category.

We’re looking for an entrepreneurial marketer who is ready for their next career PEAK leading marketing for a much-needed product. You will need to think like a CMO with a big picture approach to developing marketing strategies, while also rolling up your sleeves to execute on plans, sometimes independently. Your success will be measured based on how well you drive G2 Track’s market awareness, grow pipeline and revenue, and support our sales team in closing more deals.

This is a highly cross-functional role requiring close collaboration with the product, sales, and customer success teams.

In This Role, You Will:
Set the strategy and plans for our G2 Track marketing efforts across all channels and tactics.

Implement and optimize the marketing plans and develop key performance metrics for all marketing investments.

Develop cross-channel campaigns to impact awareness and develop our pipeline.

Be hands-on in executing your plans, including leading events, developing content, improving the website, creating pitch decks and sales materials, and more.

Sell in your plans across marketing, sales and product and establish yourself as a business-wide influencer with cross-functional buy-in.

Stay current on competitor analysis and educate the business on those insights.

Manage and optimize the G2 Track marketing budget and supporting resources.

Provide input and be a partner to the product management team as they develop and optimize the product roadmap..

Participate in sales calls and get feedback to improve sales assets, training, and messaging.

What catches our eye:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

5+ years of experience at a fast-growing SaaS company.

In-depth knowledge of B2B marketing and working with a direct sales team.

Enjoys being scrappy and working quickly to solve problems with a lean, close-knit team.

Skilled at prioritizing, managing expectations, and effectively executing on marketing projects.

Can interpret traffic, usage, and pipeline data to make informed recommendations and prioritize marketing efforts.

Have high adaptability, including the ability to navigate ambiguity and rapid change.

Loves to write (and help others write) jargon-free messaging and content that captivates, educates, and converts.

Bonus points if you:
Have supported marketing for data or SaaS management technologies previously.

Have previously marketed or sold to IT or Finance leaders.

Why we love G2

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

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