The Marketing and Creative Director will coordinate marketing efforts including email campaigns, social promotions and influencer engagement, for fye.com and FYE retail locations across the country. The position will require interaction with the CMO to develop a marketing calendar and schedule for campaigns promoting offers and products as prioritized by the Merchandising Team. The Director will also measure the effectiveness of marketing campaigns using Google Analytics and MailChimp to provide analysis including reach, ROI and recommended actions for future campaigns. This position will also require leading the creative team with art direction while building brand standards across multiple platforms including digital and print for e-commerce and in store displays. Design projects will include regular updates to window and point of sale signage, seasonal publications of gift guides, mall advertising assets, social media graphics, web banners, email templates and photographing product to support these mediums. The Director will also assist in developing products and packaging for licensed items to be sold at FYE. They will be involved in the creative process from generating concepts to designing and creating mock ups of the product and ultimately developing marketing assets to promote these items.
These responsibilities require organization and attention to detail in a very fast-paced work environment as well as strong time management skills. Previous marketing/PR and retail experience is preferred.
As a leader in entertainment retailing, FYE is seeking candidates with superior skills and leadership qualifications including:
· Strong presentation skills
· Strong ‘hands-on’ execution skills with ability to succeed in a dynamic and quickly changing environment
THE KEY RESPONSIBILITES
Interested persons should submit a resume.
FYE, For Your Entertainment is an omni-channel specialty retailer of entertainment related products and services. The company currently operates over 200 stores comprised primarily of mall based FYE brand stores in the United States, and Puerto Rico. FYE also operates a web platform, fye.com. The Company’s stores offer a wide selection of entertainment and pop culture-related products, including candy, apparel, media, collectibles and related accessories.
Job Type: Full-time
Pay: $60,000.00 – $70,000.00 per year
Ability to commute/relocate:
Work Location: One location