FYE Hiring for Creative and Marketing Director Job at Albany, NY Full Time

The Marketing and Creative Director will coordinate marketing efforts including email campaigns, social promotions and influencer engagement, for fye.com and FYE retail locations across the country. The position will require interaction with the CMO to develop a marketing calendar and schedule for campaigns promoting offers and products as prioritized by the Merchandising Team. The Director will also measure the effectiveness of marketing campaigns using Google Analytics and MailChimp to provide analysis including reach, ROI and recommended actions for future campaigns. This position will also require leading the creative team with art direction while building brand standards across multiple platforms including digital and print for e-commerce and in store displays. Design projects will include regular updates to window and point of sale signage, seasonal publications of gift guides, mall advertising assets, social media graphics, web banners, email templates and photographing product to support these mediums. The Director will also assist in developing products and packaging for licensed items to be sold at FYE. They will be involved in the creative process from generating concepts to designing and creating mock ups of the product and ultimately developing marketing assets to promote these items.

These responsibilities require organization and attention to detail in a very fast-paced work environment as well as strong time management skills. Previous marketing/PR and retail experience is preferred.

Key Relationships

• Reports to: Chief Merchandising Officer
• Other Key Relationships:
• Project Manager – Product Development
• Merchandise Buyers
• Design Team

THE CANDIDATE:

As a leader in entertainment retailing, FYE is seeking candidates with superior skills and leadership qualifications including:

• Minimum of 4 years marketing/design experience to customers who enjoy consuming products tied to pop culture and entertainment.
• Ability to use creative thinking as an asset in recognizing and managing campaigns
• Have demonstrated the ability to make the transition from strategic (conceptual and planning) to execution
• Possess the financial acumen and the ability to calculate and achieve critical performance metrics including reach and ROI
• Coach and inspire teams to be high achievers

· Strong presentation skills

· Strong ‘hands-on’ execution skills with ability to succeed in a dynamic and quickly changing environment

THE KEY RESPONSIBILITES

• Leverage data driven intelligence, social media, influencers, and industry knowledge to ensure FYE’s marketing and promotional strategy reaches the right customers
• Collaborate with Merchandising to make recommendations for product promotions for customer acquisition and retention
• Work hand in hand with licensing to bring unique and exclusive products to market by developing products and then creating marketing plans for those products
• Identify new opportunities for strategic partnerships & ideate strategies that are focused on building brand equity that reach new relevant consumers to further enhance our brand perception
• Assist in the creation of in-store merchandising and online assets such as product knowledge videos, in-store displays, and digital content (enhanced media pages, product photographs, etc.)
• Construct post-mortem reports highlighting promotional performance, sales trend, and unique market insights

Interested persons should submit a resume.

FYE, For Your Entertainment is an omni-channel specialty retailer of entertainment related products and services. The company currently operates over 200 stores comprised primarily of mall based FYE brand stores in the United States, and Puerto Rico. FYE also operates a web platform, fye.com. The Company’s stores offer a wide selection of entertainment and pop culture-related products, including candy, apparel, media, collectibles and related accessories.

Job Type: Full-time

Pay: $60,000.00 – $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Ability to commute/relocate:

• Albany, NY 12203: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Marketing: 1 year (Required)

Work Location: One location