Friendly’s | Friendlys Restaurants Co, LLC Hiring for Sr. Restaurant Marketing Manager Job at Dallas, TX Full Time

How would you like to be a Senior Marketing Manager for the third oldest restaurant brand in America and lead the restoration of the brand as an American Icon?

Friendly’s Benefits:

• 401k
• Bonus
• Medical,Dental,Vision
• PTO
• Short Term & Long Term Disability
• Life Insurance

Scope of Responsibility

Responsible for leading and inspiring the development and execution of all external guest communication touch points. Ensure that all advertising, digital, email, social media, PR, Local Marketing and all other communications effectively deliver on brand positioning and drive brand reappraisal and visit. Lead market planning and execution in local markets.

Requirements

• Restaurant experience preferred
• Minimum of 3-5 years of brand strategy/marketing experience in a fast-paced consumer oriented marketing environment with demonstrated success.
• Promotes a work environment that fosters creative thinking, innovative and rational risk taking.
• Proficiency in market analysis, competitive, and restaurant opportunities.
• Strong organizational and people skills, the ability to effectively create and deliver presentations, the ability to set appropriate priorities and use time effectively.
• The ability to manage multiple projects under tight deadlines, and have a strong understanding of the P&L side of the business.
• Must have strong leadeship skills and managerial experience.
• Bachelor’s degree in Marketing, Advertising or Business is required.
• 10-20% travel required, primarily within the Northeast brand footprint

Essential Duties:

• Primary marketing contact for Friendly’s franchisees, including review of marketing plans and supporting local franchisee marketing initiatives
• Manage communications strategy and brand tone of voice through advertising, including: social media, billboards, digital, email, and other media
• Drive implementation of brand strategy to restore an iconic brand. Includes creative development, promotional programs, email program management, PR and social media planning and execution, third party delivery program management as well as brand guidelines and trademark management
• Oversee multi-million dollar marketing budget
• Collaborate with PR and social media agency to develop external communications and campaigns
• Lead development, management, and tracking of off-premise sales promotion programs. Both DoorDash, Uber, and GrubHub, as well as Friendly’s website and app.
• Continue to expand the Sweet Rewards email program membership, benefits, and communication to create a sustainable growth engine for the brand.
• Partner with Chief Experience Officer to develop in-restaurant materials (menus and POP) and field communications
• Manage website design-functionality along with email data, and email communication
• Manage marketing material production, inventory, quality control and distribution of marketing materials through 3rd party fulfillment company (marketing portal)
• Lead Social Media strategy and implementation to bring the Friendly’s experience to life
• Partner with Finance and Operations to identify implications of each marketing initiative and make recommendations for success
• Prepare materials for internal and external presentations on campaigns, business plans and management communications.
• Review project results and recommendations with management, and present business solutions and marketing concepts to management.

Friendly’s Restaurant Co, LLC is an Equal Opportunity Employer committed to compliance with all applicable laws and a workplace free of discrimination and harassment, with all decisions made without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state or local laws. Accommodations are available for applicants with disabilities. We will provide our full EEO policy upon request.

Job Type: Full-time

Pay: $80,000.00 – $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor’s (Preferred)

Work Location: One location