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Purpose of positionAre you looking for an opportunity where you are empowered to drive digital marketing transformation? Are you passionate about using marketing technology (Martech) to drive growth?
Do you thrive on building and developing hard-working teams? If so, this role might be for you!The Digital Marketing Manager is responsible for creating a digital experience that attracts, engages, and converts our target audiences.
This role will drive business growth by creating and carrying out strategies for all digital properties and experiences (global websites, product selection tools, e-store, etc.
We will action the digital marketing technology (Martech) stack roadmap and partner with marketing, content marketing, and the sales team to create digital, self-serve buying experiences.
Our team will also be responsible for driving organic traffic growth via SEO strategies and tactics. Further, we will develop and grow a digital team that collaborates cross-functionally and instills a digital-first culture throughout Gems.
Essential functionsImplement the digital transformation strategy roadmap stay on top of emerging industry trends and developments to concept and evolve our short and long-term digital strategy roadmap and marketing technology stackDevelop and implement global SEO strategy to attract and convert visitors define requirements, tasks, and resources to enact program that improves keyword position in the SERPs and drives organic traffic to Gems global websites;
we will : + Work closely with product, commercial and content teams to align on SEO for all web content+ Perform ongoing keyword research to find opportunities to continually take share in SERPs+ Identify targeted SEO content (individual and content hubs), work with content team to action+ Partner with developers to continuously improve technical performance of site (ex : page load speed)Own and manage all websites and digital properties the Digital Marketing Manager and their team will : + Maintain all global websites and manage content through CMS and website partner as needed+ Ensure digital experiences exceed current standards for both UX and compliance (including privacy)+ Work closely with commercial, product and content teams to meet needs of customers and business+ Develop and implement best-in-class product selection tools and other self-service functionality+ Evolve e-store solutions to meet the current / future expectations of customers in a digital-first world+ Hire and manage outside vendors / agencies as needed to build, implement and maintain systemsTrack and report on all digital marketing and web metrics (Daily Management) : Measure and report performance of digital marketing initiatives and work with team to identify and implement countermeasuresAdditional projects and responsibilities as required at the sole discretion of the Director of Digital MarketingExperience required+ Demonstrated ability to build, develop, and empower an impactful marketing team capable of driving many concurrent projects to successful completion+ Demonstrated ability with Search Engine Optimization (SEO) for B2B products / technology+ Proven experience managing digital properties (content management, compliance, localization, etc.
2+ years of experience with SEO tools such as : Google Analytics, SEMRush, Google Search Console, etc.+ Experience sourcing and effectively managing outside agencies and consultants for digital projects / initiatives+ Ability to work cross-functionally and translate tech requirements for non-digital team to facilitate progressFortive’s essential technology makes the world stronger, safer, and smarter.
We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.
We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies.
We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.
We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth.
We use the proven Fortive Business System (FBS) to accelerate our positive impact.At Fortive, we believe in you. We believe in your potential your ability to learn, grow, and make a difference.
At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.
At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.
Fortive : For you, for us, for growth.Gems Sensors & Controls (a Fortive company) designs and manufactures a broad portfolio of liquid level, flow, and pressure sensors, miniature solenoid valves, proximity switches and pre-assembled fluidic systems to exact customer application and manufacturing requirements.
From agricultural equipment to locomotives to medical devices, Gems products make a difference in the world you interact with every day.
We Are an Equal Opportunity EmployerFortive Corporation and all Fortive Companies are proud to be equal opportunity employers.
We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.
Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities.
Individuals who need a reasonable accommodation because of a disability for any part of the employment process should ask to speak with a Human Resources representative to request an accommodation.
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