Ford Motor Company Hiring for U.S. Marketing: Onboarding and Education Content Lead – Remote Job at Dearborn, MI Full Time

At Ford Motor Company, we believe freedom of movement drives human progress. We also believe in providing you with the freedom to define and realize your dreams. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career potential as you help us define tomorrow’s transportation.

Ownership Experience Marketing at Ford Motor Company is a growing skill team responsible of nurturing Owner relationships through engaging, always on content that spark Owner love and Prospect envy of our experiences. Just like the services we offer, our marketing must demonstrate ease, effortlessness, delight and peace-of-mind every time we show up. This team messages every aspect of being an owner: from the expert techs and quality Service parts to digital experiences like BlueCruise and FordPass. These are all part of a holistic offering that customers unlock the day they choose Ford, giving them the confidence that we’ve got them for every journey ahead.

This particular role will support our creative platform and lead the creation of content which onboards and educates customers throughout the ownership cycle. You will work closely with experts in CRM, Ford.com, Paid Media, and Retail Advertising to deliver memorable and effective creative content that drives overall loyalty and satisfaction with our owners, but more specifically drives awareness of our services as well as customer engagement with them.

What you’ll be able to do:

• Become an expert in onboarding and educate our customers through compelling and effective content.
• Warmly welcome and expertly assist our customers by owning the marketing creative for all aspects of onboarding/education and lead the respective Agency resources accordingly.
• Co-create the communications elements of customer journeys intended to make owning a Ford easier.
• Expertly craft flexible but purposeful imagery, videos, copywriting, and other assets in a quality and timely manner, working in partnership with leads in GTM Strategy and Channel/Content Strategy.
• Manage, plan, prioritize, and release creative content across Brand, Regional and Dealer usage to drive Brand style consistency across our channels and advertising tiers.
• Be accountable to the performance of content you create and utilize data and insights to drive continuous improvements to content performance.

The minimum requirements we seek:

• Bachelor’s Degree
• 5+ years of experience in a marketing or advertising role (agency and/or client side)
• 3+ years of brand and/or retail experience in marketing asset production
• 3+ years of campaign management experience

Our preferred requirements:

• Knowledge of the latest techniques and trends in asset production
• Demonstrable experience in using customer needs and business goals to tailor and deliver marketing assets, such as videos, imagery, or copywriting
• Demonstrable knowledge of how to use marketing channels to amplify a creative message – particularly digital and CRM
• Data analytical skills to discern insight from performance metrics
• Experience at an Advertising Agency in client management
• Creating and/or using a Creative Brief, interacting with Creative Talent, and ability to provide thoughtful feedback on creative iterations
• Ability to own project goals, lead projects independently, as well as multi-task, prioritize and organize workload
• Able to effectively collaborate and generate consensus with cross functional teams, including internal and external partners, such as ad agencies
• Budget-management skills oriented to delivering goals within a set funding target
• Solution-oriented, effective communication skills
• Presentation skills among large groups and leaders

What you’ll receive in return:
As part of the Ford family, you’ll enjoy excellent compensation and a comprehensive benefits package that includes generous PTO, retirement, savings and stock investment plans, incentive compensation and much more. You’ll also experience exciting opportunities for professional and personal growth and recognition!

If you have what it takes to help us redefine the future of mobility, we’d love to have you join us.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

For information on Ford’s benefits and compensation, click here: https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2022-benefits-and-comp-GSR-sal-plan-1.pdf

At Ford, the health and safety of our employees is our top priority. Vaccination has been proven to play a critical role in combatting COVID-19. As a result, Ford has made the decision to require U.S. salaried employees to be fully vaccinated against COVID-19, unless employees require an accommodation for religious or medical reasons. Being fully vaccinated means that an individual is at least two weeks past their final dose of an authorized COVID-19 vaccine regimen. As a condition of employment, newly hired employees will be required to provide proof of their COVID-19 vaccination or an approved medical or religious exemption.

64366BR

Michigan

Marketing, Sales & Service (MSS)

Marketing