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Fora Financial is a technology enabled, leading provider of flexible financing to small and medium sized businesses. Since our inception in 2008, we have supported more than 25,000 merchants nationwide with over $2 billion of capital used for a variety of purposes, from funding everyday operating expenses to managing cash flow gaps to facilitating business expansion, and much more. Leveraging our proprietary technology, Fora Financial is able to deliver capital to our customers via a streamlined and simple process that can be completed in as little as 24 hours, compared with the weeks or even months it often takes for a business to receive a bank loan.
Over the past fourteen years, Fora Financial has grown from two founders in a small Manhattan workspace to a company of nearly 200 employees with new offices in New York and Miami. Fora Financial prides itself on being a partner-centric organization, offering a customized funding approach, collaborating with our small-business customers to understand their needs in a dynamic and ever-changing economic environment.
We offer a competitive salary, growth potential, and a casual yet professional hybrid work environment. Located in the heart of midtown Manhattan, you can enjoy lunch downstairs listening to the summer band series or around the corner in Byrant Park. After work, you can hop on a CitiBike to ride to the Hudson River Park, take a stroll to a show on Broadway or attend an event at Madison Square Garden. Our office sets the stage for our employees’ success and well-being. We provide all the tools and support needed to maximize your career potential, in addition to perks and extras like daily breakfasts, endless snacks, catered lunches, a chill lounge/games area and more. While we work very hard, we do not take ourselves too seriously. We enjoy a family-like camaraderie that fosters a passion for success in each Fora Financial Team member. If this sounds like an environment you would be passionate to work in – apply now!
The Email Marketing Manager will join a dynamic and expanding Marketing department and will be responsible for the scheduling, creation, execution, and analysis of all email programs across multiple platforms and brands. This position will maintain the email marketing calendar and execute against it as scheduled. In addition, the Email Marketing Manager will work closely with all members of the Marketing and teams across the organization to ensure seamless execution.
In this role you will:
Own process for execution and on-time delivery of complex, highly dynamic promotional email campaigns.
Manage email campaign production from end-to-end across multiple platforms, including setup, QA, deployment, and reporting.
Develop and execute new email marketing initiatives especially automation, welcome series, re-engagement, and other lifecycle communications.
Leverage existing segments and create new custom segments for email deployment utilizing data within the email service provider/platforms. Partner with marketing & data analytics for additional custom segment creation that falls outside the scope of the ESP.
Leverage email best practices and findings to assist in email marketing and CRM strategy development, working cross-functionally across multiple channels and teams.
Manage ongoing optimization of programs by designing and implementing comprehensive, measurable A/B and multivariate testing plans.
Monitor, track and report all e-mail marketing campaigns (including open rates, conversion etc.) and develop test campaigns to leverage new initiatives and increase conversion.
Provide analyses of email campaigns and recommendations for enhancing their effectiveness.
Collaborate with Analytics team to develop post-send campaign write-ups that include the campaign goals, results, and recommendations or opportunities for optimizing future sends.
Requirements:
Bachelor’s degree
5+ years of email marketing experience in relevant industry executing marketing campaigns
Experience with an enterprise level ESP
Proficiency in HTML coding / email production and responsive design
Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment
Superb quantitative and analytical skills
Understanding of marketing principles resulting in branding building, driving traffic and revenue
Strong capabilities in digital marketing
Strong written and verbal communication skills, attention to detail and organizational skills
Creative and conceptual thinker
Experience with setting up tracking, reporting, and monitoring key performance indicators
Knowledge of CRM and campaign management
Comprehensive knowledge of Microsoft applications (Word, Powerpoint, Excel & Outlook)
Ability to multi-task, be a team player
Why Fora Financial?
Medical, Dental, Vision Coverage
401k Plan with Company Match
Gym Reimbursement for Employees on Medical Plans
Life Insurance at No Cost to Employees
Generous Time Off Plan
Flexible Spending and Commuter Benefits
Hybrid working model offering employees the option to work from home 2 days a week
Fora Financial is an Equal Opportunity Employer
