Job Description : The Role
The Role
Fidelity is looking for a Squad Lead to own the design, development, and deployment of the Measurement Platform capabilities to support campaign set up, experiment and journey measurement.
This role will be multidisciplinary across data engineering and management, software development and data analytics. If you’re excited by the opportunity to work at the crossroads of marketing, personalization, data, and measurement, then this position is for you!
Key responsibilities include :
The Expertise and Skills You Bring
As a Squad Leader and Product Owner, you will work across engineering, personalization, and marketing stakeholders to prioritize and deliver use cases and feature development that realize business value.
This role requires familiarity with software / user experience (UX) development, data management, measurement methodologies, statistical hypothesis testing, marketing campaign / journey measurement and analytics.
More specifically, you have the following skills :
Scrum experience ideal but not required.
Strong interpersonal skills, including with the ability to present complex technical information in a clear and concise manner to executives and non-technical leaders.
The Team
We are the Measurement Platform team and currently support 500+ campaigns / experiments per year across two channels (Email and Web) with hundreds of millions of events flowing through the platform.
In the next 12-18 months, we will need to add more channels and the ability to measure marketing journeys. We will also need to integrate with a new Customer Data Platform (CDP).
We are a multi-disciplinary team that work across Fidelity in new and innovative ways to deliver software at scale. We are tightly coordinated with our Marketing business partners with a strong rhythm to deliver to our customers.
We are composed of multiple squads with dedicated engineers, analysts, data scientists, and scrum masters.
Certifications : Category :
Category : Product Management
Product Management
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