Equity Now, Inc Looking for Social Media Manager at Lanham, MD Full Time

As the social media Specialist, you will work closely with marketing to increase our brand awareness on crucial social sites like Twitter, Meta, LinkedIn, and TikTok. The ideal candidate will directly impact our brand through progressive marketing strategies across all digital media. This person will be responsible for targeting customers through the use of social media, as well as select online media opportunities, maintaining our school and company website and online branding, and establishing strategic digital partnerships for both the brand and specific events, including by not limited to, Gala events, Comedy Shows, Concerts and more.

Help identify opportunities that will promote growth on social media sites.

Establish new and maintain existing social media relationships by proactively engaging in discussions surrounding our content, products, and brand.

Listen to and monitor all social media outlets: Pages, sites, blogs, etc., daily and post/respond on particular topics or in response to other posts/comments.

Track key websites of interest and classify them based on content and visibility/credibility; prepare analysis and tracking of trends

Recommend and apply relevant social media techniques, processes, and tools to improve overall results and efficiency.

Contribute to and regularly update external social sites: Meta, Twitter, YouTube, and other community sites.

Develop content or promotional ideas calendar for these sites

Recommend new social media tools, sites, and apps as part of the social media mix.

Convey a sense of community and build our following based on valuable content and mutual sharing.

recommend new social media tools, sites, and apps as part of the social media mix.